Kseniya

I have been creating contextual advertising for over 3 years. I always do it, a hobby. I worked with various advertising agencies. I help newcomers in the business with advertising.

Factors:
I don’t know why you need it, maybe to learn how to adjust – in another way: how to do it better:

Strategy - as in the settings of the strategy, so in the head it is more
This applies to all goals and phrases.

I put the rest of the settings almost standard.

Quick links, etc. P. Those moments are self-evident.

Strategy Depending on Holes in Marketing Understanding by “Competitors”

Setup plan, etc. P. Depending on the product or service of sale.

Case.

So it always comes down to me as a result of simple:

A client approached me to test the sale of neon bags, backpacks and wallets through the social network Vkontakte.

Test Advertising

After we had all the terms discussed, discussed the product and the customer filled out the brief, I got to work.

What was done?

Designed the group (cover + products)

Also a video cover that is shown from mobile phones

After people fill out a questionnaire or answer a test, they are informed in person.

Tested several formats of ads and texts

The video format was best shown.

Filled out the questionnaire 13 people left 3 numbers

Created a chat bot in the Senler app, which answers questions automatically and sends videos and photos

Once people communicate with the bot, they are entered into the database by a subscriber and have private messages opened, allowing them to send out a newsletter on behalf of the community. For example, if we have draws, discounts, promotions, sales, etc. D. This allows them to notify instantly without spending money on advertising.

Totally.

4,814 rubles were spent. The test advertisement together with the preparation took about 10 days.

Received 48 leads (people who applied, wrote and were interested)

Price 1 lead 90 rubles

The mailing list is 40 people who can be instantly notified, written, etc. D.

There were a few sales.

1) Keep an eye on your competitors and do a little better (price, benefits, stocks) so that people choose your product.

(2) Content management, audience engagement