
Sergey
About me
Marketing analysis when choosing a place for Business:
The analysis includes:
1. Identification of your segment, according to which traffic analysis, traffic forecast for your point is carried out;
2. Analysis of competitors, “chips” of competitors, average check of competitors, segment of customers;
3. Analysis of marketing advantages and disadvantages of the analyzed place;
4. Recommendations on the marketing opportunities of the place;
5. The general comparative inference, "+" and "-" relative to all the places compared.
- Ensuring the implementation of the marketing strategy;
- Development and implementation of a set of marketing activities aimed at the development of sales in sales channels (retail and wholesale channels, distributors);
- Implementation control, summing up and analysis of the effectiveness of trade marketing and marketing activities;
- Work with the staff of partner companies: organization and conducting presentations on new products and trainings for managers in order to teach them sales techniques, merchandising features, strategy for further brand development.
Development and implementation of non-standard mechanics of trade marketing campaigns, testing;
- Marketing activities to increase the attendance of the client's business;
- Trade marketing;
Analysis of the regional market, competitive environment, competition;
- Development of POST materials for all sales channels (with designers)
- Development and implementation of merchandising standards for point representation;
Skills 3
Personal qualities
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