Anton
About me
Automation of contextual advertising:
K-50, Alytics, Garpun, development of TK for commodity feeds for price-platform + automation systems, lemmatization of the semantic core.
Work with Yandex Market, GMC (Google Merchant Center), dynamic remarketing.
Excel – knowledge at the professional level, CRP, summary tables, lemmatization, Plex, etc.
Analytics in Google Analytics, Yandex Metrice. Analytics in call-tracking systems (CallTouch, Comagic).
Yandex Direct (search, RSL, retargeting). Downloading via Excel and Direct Commander. Automation of betting (Direct Manager, Alytycs);
Google (Search, CMS, Video Advertising, Remarketing) Upload through Excel and Adwords Editor. Configure conversions and strategies for automation.
Preparation of reports on advertising campaigns. ROI, DDR, KPI, CPA CPL CPI CPO optimization.
Collecting a semantic core of more than 100,000 queries, segmentation into semantic groups, commercial and informational, near-target queries. Work with SpyWords, KeyCollector, etc.
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