Profile of Freelancer Натальи

Conducting work on promotion on the Internet:
- Preparation of a promotion strategy (analysis of the website and the company's business as a whole: SWOT analysis, usability audit i.e. user-friendliness of the site, analysis of consumer behavior, SEO analysis, competitive analysis, analysis of the site structure, etc.
- Creation of the content policy of the site
- Technical optimization of the site
- Creation of a media plan and advertising campaign based on the strategy of promoting the company on the Internet
Monitoring site positions for promoted queries in Yandex and Google
Reporting on the results of work with analytics systems (Google Analitics and Yandex Metrica): conversion analysis - the number of purchases (orders, responses, etc.) from the site from the total number of visitors, making recommendations to increase conversion, average check or requests from the site / social networks.
- Have administrator skills in CMS: Bitrix, Drupal, Joomla, WordPress
Prototyping (creating page layouts, various blocks on the site - creating a design)
- Creating a TK site with 0.
Knowledge of graphic editors (creating non-complex static banners)
SMM/SMO:
- Masfollowing / liking according to the selected criteria: geolocation, hashtags, likes of competitors, etc.
- Launching and setting up advertising on social networks
- Drawing up a media plan, writing selling texts.