Viktor

IT-specialist with 14 years of experience in the IT-sphere, 7 recent years in Web development and E-commerce-direction. I specialize in the creation and comprehensive support of commercial Internet projects and online stores. Full cycle of work, from the concept of “from scratch” and analysis of niche (competition) to comprehensive support and promotion. I work with both the UA/RU Ecommerce markets and the US/UK/EU.

Web development (creating websites)
Extensive experience with OpenCart, Joomla, Wordpress, other CMS, including self-written;
Customization and refinement of templates, modules, components, plugins (WordPress, OpenCart, Joomla);
Creating from scratch and developing websites, from concept to comprehensive maintenance and promotion;
Redesign, modernization, revision, migration of existing websites;
I work with Photoshop (web design, banners);
Analysis, selection, registration, transfer of domain names (domains) in different zones.
Selection, configuration, fine-tuning, monitoring and maintenance of web servers / hosting, including: security, AntiDDoS, antispam, mail service, backup, caching, other tasks.

E-commerce and analytics
Integration with external services, payment systems and sales platforms;
Automation of processes in E-Commerce projects: filling goods in automatic and semi-automatic mode according to requirements, mass loading of supplier prices with margin priorities, internal search engine optimization using the generation of unique content, etc. Processes;
Set up web analytics (goals, actions, e-commerce – GoogleTagManager, GoogleAnalytics), Yandex.Metrica;
Building strategies to increase the average checks and increase customer loyalty;
Experience with Ebay and Amazon world platforms;
Analysis of sites - competitors of their methods of promotion and contextual advertising;
Audit (express, technical, usability, link) of online stores and websites, with subsequent improvement works;
Development and implementation of loyalty programs and promotional offers.

SEO, Promotion and Marketing
Internal SEO optimization: analysis and selection of keywords and relevant queries, analysis of words and competition, collection of semantic core (licensed KeyKollector);
Contextual advertising Google AdWords, Yandex Direct (strategies, remarketing, retargeting, tags, tags);
Advertising on thematic resources and sale-platforms;
SMM and SMO, contextual advertising and promotion in social networks;
Management and creation of various types of mailings (trigger, contextual, promo).