Ruslan

Specialist in setting up contextual advertising

Creation of advertising campaigns on Yandex Direct:
Auditing existing advertising (if any),
- collecting analytical data on business and competitors,
- definition of the strategy of the advertising campaign,
- collecting a wide semantic core (brainstorming, wordstat, synonyms, keykollector, etc.),
segmentation of key queries (to target, near target, etc.)
- collecting negative words,
- cross-minusing of keywords,
- use of types of conformity in keys,
- Writing effective selling ads,
- division of campaigns into search, russia (separate campaigns on behavioral factor, behaviorless, retargeting),
- division of campaigns by geo-targeting, temporary, etc.,
- setting up retargeting for Yandex Direct
- compliance with the principle of relevance of the announcement and the titles and text of the announcements;
- use of split tests, testing of titles and ad texts (a/b testing),
- setting up statistics services Yandex.Direct, Yandex.Metrica, Google Analytics,
- creating goals in Yandex.Metrica, Google Analytics
- creation of UTM-tags, work with UTM-tags.
- quick link building,
- addition of Yandex.Business cards,
- work with bid managers and optimizers,
- Connecting calltracking, jivosite, etc.