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Aleksey

Contextual advertising, Yandex Direct
90 ratingon the platform since 2016Russian Federationlast seen 10.01.2016
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About me

Before starting work, we set goals that need to be achieved (increasing applications, reducing the cost of clicks, increasing semantics, quickly launching the first campaigns and receiving the first applications, etc.).
Stages of work: competitive analysis of the niche, identify the leader. Semantics collection, parsing requests. Copywriting ads. Internal setting, Upload campaigns to Direct. Analytics and campaign re-engineering.
Managing indicators such as CTR, CPL, CPO. Deep study of the semantic core, the compilation of a Mind-map, the selection of more than 5000 keys. Create separate campaigns for RSL and for search. Also, the breakdown of campaigns by region and writing unique ads to them. Separate collection of semantics for RSL from near-purpose niches. Setting up your analytics and setting conversion goals. I put utm-tags, quick links. Preparation of daily reports on the performance of each campaign on key indicators. Testing ads. Working with analytics. Work in such programs and services as advse, key collector, spywords, Yandex Commander.
Passed the course Business of Youth "Real Yandex Direct". 2015.
Experience in setting up campaigns for niches: production and sale of icons, soft toads (lavender bear), air conditioning and ventilation systems for the city. Ulyanovsk, production and sale of bath-barrels.
Payment is only on the result, I take 1-2 projects per month!
The full campaign setup takes from 3-21 days. It can be launched in stages, i.e. Advertising will work from 1 day and gradually gain momentum. You get a month of rk as a gift.
I do everything qualitatively and most importantly, I do not disappear after setting up campaigns, but cooperate with each client.
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