Stefaniya

I am currently working as a brand manager.
Functional responsibilities:
1. Analysis of the competitive environment of projects and internal statistics, initiation of additional research in order to find ways to develop projects;
2. Development of a strategy for promoting the company’s projects to all target audiences (participants, visitors, other stakeholders)
3. Preparation of budgets for attracting exhibitors and visitors to exhibitions, holding an exhibition (excluding the costs of building stands and providing technical services);
4. Media planning;
5. Evaluation of the effectiveness of advertising tools used (including working with Internet statistics);
6. Preparation and updating of information on the project websites;
7. Preparation of proposals for optimizing the structure of the project websites and the work of the Personal Cabinet;
8. Organization of electronic mailings (planning, content preparation and html layout) and sms mailings, evaluation and improvement of their effectiveness;
9. Participation in the preparation of advertising and information materials of projects (preparation of technical specifications, calculation of the budget for printing, control of the timeliness of production);
10. Participation in the preparation of the participants’ marketing manuals;
11. Development of offers for the company’s services in the field of advertising and marketing (sponsorship and other advertising opportunities of projects);
12. Participation in the formation of the business program of projects (including the preparation of a consolidated program, booking of halls, ordering equipment, etc.);
13. Preparatory work and control of receipt of social advertising;
14. Organization and control of compliance with obligations on cross-promotion of projects, both within the Company Group and with third-party organizers;
15. Preparation of proposals for the development of projects (introduction of new topics, development of loyalty programs, etc.);
16. Participation in the development of corporate identity of projects;
17. Participation in the development of brand codes of projects;
18. Controlling