Brief

Website design

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Dear Users!

Filling in all the table fields is NOT strictly required. However, the more detailed your answers to the following questions, the more accurately and correctly the Contractor will be able to estimate the timeline and cost of the work, and it will also help to avoid situations of misunderstanding between You and the Contractor in the future.

Fields and Tables that are NOT filled in and NOT checked - will NOT be displayed in the brief.

Brief generation result: .pdf - file ( Portable Document Format ).

Appendix to the contract:
Appendix to the contract:	Add this group of parameters to the brief
Appendix No.:
to contract No.:
dated - day: - month: - year:

Title:
Title 1:
Title 2:

Contact information:
Organization name:
Full name of contact person:
Specialty / position of contact person:
E-mail:
Phone:
City:
Address:
Bank details:
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General information:
Industry, field of activity of the organization:
Project name:
Desired project completion deadline:
Approximate budget size:
Do you plan to make an advance payment? If yes, what is the amount in %?
Specify a convenient payment option:
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Additional general information:
Company website: In case of redesign
Main purpose of the site: For example: - sales - informing - supporting a professional community - etc
Main competitors: Names, website addresses
Integration with CMS: When ordering a template with integration, please specify not only the system but also the version. It is also possible to order a template without integration: - HTML + CSS ( layout with markup ) - HTML5 + CSS3 ( layout with markup ) - PSD ( design layout )
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Information about the target group:
Which age and social group do your consumers belong to?
Do the consumers belong to any professional group?
How high is the level of education of the consumers?
Does the target audience have professional jargon or slang?
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Information on website design development:
Which type of site do you need: 1) Promo site — promotion of the company's brand ( s ) - thematic site — newspaper, magazine, Internet community 2) Information / news portal — information about the company, product catalog, price lists, reference information 3) Company site / corporate site — solving tasks of interactive information exchange with counterparties, internal and external document flow, work with dealers, remote divisions, privileged clients through closed subsystems of the site; ordering products/services 4) Online store — carrying out sales through the site ( describe the business model, which methods of payment, delivery of the product / service exist in the company ) 5) Individual's site Other ( specify )
Presented products, trademarks ( name ):
Type of information presentation: For example: - corporate style - strict style - entertaining style - comprehensive solution
Which information from the site will interest visitors first of all: Contact information, list of services / products, prices, company / industry news, etc
In which languages is it planned to post information?
Color scheme of the design: If available, specify the corporate identity
Examples of successful design solutions: Addresses of sites with a design close to the desired one, reflecting the style that you would like to see on your site. Be sure to specify what exactly you like
Competitive advantages that are necessary / desirable to use in the design: If the site is corporate
Availability of photo materials for developing the visual concept: 1) Available ( provide ) 2) No ( a photo session is required ) 3) No ( images from publicly available sources are used – clipart, internet )
Logo development required: If yes, then specify: 1) Which text you would like to see in the logo 2) Whether the development of a brand mark is required. If yes, then describe the associations ( images ) 3) In which color scheme and style you would like to see the logo Describe wishes or send links to successful solutions
Icon development required: If yes, then specify: 1) How many icons and of what size will be required 2) In which style you would like to see the icons ( send links to successful solutions with a comment about what exactly you like ) 3) What you would like to see in each icon ( description of the icon's purpose, metaphors for each icon ) 4) In which color scheme you would like to see the icons
Is the development of a separate flash presentation for the site required:
Is the use of flash elements in the site design required:
Is musical accompaniment required:
Design structure: Describe in your own words how you imagine the arrangement of the main information on the site
List the content, all the information blocks that you wish to see on the main page:
Which functionalities should be present on the site: 1) Site search 2) Publication of announcements and news 3) Publication of articles 4) Printable version 5) Site map 6) Photo gallery 7) Media center 8) Feedback 9) FAQ ( frequently asked questions ) 10) Visit statistics 11) User authorization 12) Guestbook 13) Interactive voting 14) Forum 15) Chat 16) Mail service 17) Bookmarks 18) Showcase of products / services 19) Electronic catalog of products / services with interactive ordering 20) Flash telephony 21) Online store Other necessary functionalities ( describe which )
Menu and navigation on the site: Vertical or horizontal menu, dropdown or static. If different navigation will be used, then describe the principle of this navigation, specify the menu items
Design of places for advertising: If needed, specify the number of places for banners or other types of advertising, their size, position on the site, wishes for the design
Design of places for counters: If needed, specify the number, size of places and their position in the template. If special design is required, describe the wishes
Site width size: Specify the minimum template width size, and also what it will be: 1) Fixed – Fixed in width ( 1024px, 1280px ) 2) Responsive design – Adaptation of the template to various screen sizes ( Example: 1024px – 1280px ) 3) Responsive design + Adaptation for smartphones. Adaptation of the template to various screen sizes including adaptation for smartphone screens ( Example: 320px - 1024px - 1280px )
Optimization of template graphics for high pixel density displays : When ordering a template with markup
Development of error page design (404): If special design is required, write wishes for the design
Design of non-standard modules, components, or blocks: Is the development of the design of non-standard components, blocks, modules required? Non-standard ones include all elements that are not included in the standard version of the CMS
Is the development of a design modification required? A modification is additional design that differs from the main one in color, style, etc. For example: New Year design of the main page, site header, blocks, etc. If required, then describe which modification and in what you would like to see the difference from the main design
Is the installation and configuration of the template on the site required?
Optimization for outdated browsers: Specify the browsers for which the template needs to be optimized. ( Internet Explorer 8, others )
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Additional information: ( list all additional information that you consider important to pay attention to when carrying out the project )

Date and signature:
Date:	Add brief creation date and project delivery date fields to the brief
Project delivery date:
Signature fields:	Add fields for the brief to be signed by the Client and the Contractor to the brief