Brief

Slogan

Answer step by step. Nothing here is compulsory.

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Dear Users!

Filling in all the table fields is NOT strictly required. However, the more detailed your answers to the following questions, the more accurately and correctly the Contractor will be able to estimate the timeline and cost of the work, and it will also help to avoid situations of misunderstanding between You and the Contractor in the future.

Fields and Tables that are NOT filled in and NOT checked - will NOT be displayed in the brief.

Brief generation result: .pdf - file ( Portable Document Format ).

Appendix to the contract:
Appendix to the contract:	Add this group of parameters to the brief
Appendix No.:
to contract No.:
dated - day: - month: - year:

Title:
Title 1:
Title 2:

Contact information:
Organization name:
Full name of contact person:
Specialty / position of contact person:
E-mail:
Phone:
City:
Address:
Bank details:
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General information:
Industry, field of activity of the organization:
Project name:
Desired project completion deadline:
Approximate budget size:
Do you plan to make an advance payment? If yes, what is the amount in %?
Specify a convenient payment option:
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Information about the advertised products / service:
Specific name and description of the advertised services / products:
A single product or a product line?
Main purpose of your services / products:
Situations of consumption of your services / products:
Unique properties of services / products that need to be reflected in the slogan:
Novelty/traditionality of the products / services of your company:
Geography of sales:
What does the product ( service ) brand mark associate with?
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Information about the market and the target group:
Results of marketing research: If any was conducted
What goals are you pursuing?
What are the competitive advantages and features of your services / products?
Which age and social group do your consumers belong to?
Do the consumers belong to any professional group?
How high is the level of education of the consumers?
Does the target audience have professional jargon or slang?
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Information about the slogan:
Main characteristics of the product (service) image that need to be reflected in the verbal solution. For example: - dynamic - stable - safe - luxurious - expensive - modest - convenient - reliable and others
What does the product ( service ) brand mark associate with?
Main advertising message or offer: Describe the motivating idea in one phrase, e.g. "Moncher Bakery - the cheapest French pastries in Almaty" or the Chapiteau circus: "Only with us do elephants fly"
Examples of slogans that you like:
What should potential consumers learn after contact with the slogan?
Keywords that can describe your business: For example: - innovative - luxury - affordable - fashionable - democratic - etc
Mandatory elements of the slogan: For example: "There must necessarily be the word BANANA"
Elements that fundamentally must not be in the slogan: For example: No Latin characters
Brief description of the character and style of the slogan: For example: - strict business - global, etc. - youthful - informal - crazy - etc
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Add table

Additional information: ( list all additional information that you consider important to pay attention to when carrying out the project )

Date and signature:
Date:	Add brief creation date and project delivery date fields to the brief
Project delivery date:
Signature fields:	Add fields for the brief to be signed by the Client and the Contractor to the brief