| Additional general information |
Existing website (-s) and access parameters:
1) Hosting address, login and password for the site control panel on this hosting 2) FTP access to the site ( server name, login and password ) 3) Access to the engine, site admin panel (direct link to the admin panel, login and password) | |
| Company history | |
| Brand, product history | |
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| Information about the market and the target group: |
Market characteristics. Main trends, development and evolution of the market. Main market participants, market shares. Position of the company in the market. Market segmentation. Main characteristics of the market
( saturation, consumer satisfaction with this group of products ) | |
How can you define your market position ?
( specify for which product category ) 1) Undisputed leader (by sales volume and / or by size) 2) Leadership contender ( company No.2 in the market ) 3) Medium-sized company among numerous competitors 4) Specialization in a narrow market niche 5) Outsider ( newcomer to the market ) | |
Life Cycle Stage of the product category:
( specify which product category ) 1) Market launch, market formation stage 2) Active market growth 3) Growth slowdown, maturity 4) Decline, market narrowing | |
| Which age and social group do your consumers belong to? | |
| Do the consumers belong to any professional group? | |
| How high is the level of education of the consumers? | |
| Does the target audience have professional jargon or slang? | |
Describe your most active buyers:
1) Corporate consumers: - Business area - Form of ownership - Number of employees (from - to) - Location - Other important features 2) Private individuals: - Gender - Age (from - to) - Income level per family member - Marital status - Occupation - Place of residence - Behavioral features - Personality type - Other important features | |
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| Information about competitors: |
| What are the competitive advantages of your services / products? | |
| What are the competitive advantages of competitors over your services / products? | |
Main competitors, their position in the market (or in this market segment):
- By price - By quality - By image ( it is also advisable to provide links to their sites ) | |
| Additional information about competitors and their products: | |
| General overview of competition in your market: | |
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| Information on internet project optimization: |
| Presented products, trademarks (name): | |
Goals of optimizing the Internet project:
Increasing brand awareness, forming an attitude towards a new product, launching a modification of an existing product, supporting product rebranding, desired image, etc | |
Commercial objectives:
Sales, Orders, Retail, Wholesale | |
| Unique advantages of products/services (how your offer is more profitable, more interesting, more unique than the offers of other companies that sell similar products / services. Do you plan to somehow emphasize this advantage? | |
| Geography of the company's work: | |
Content and results of previous PR campaigns:
Has the site been promoted before, effectively | |
Promotion is aimed at the region(s):
- Russia - Moscow - Saint Petersburg - Other:_________ | |
Search engines:
- Yandex - Google - Rambler | |
Position in the results that you want to achieve:
- First three places - First five places - First ten places | |
Use of contextual advertising (Yandex.Direct, Google adwods):
- Needed - Not needed - Requires discussion | |
| Expected results from the implementation of the Internet project: | |
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Additional information:
( list all additional information that you consider
important to pay attention to when carrying out the project ) |
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