Brief

Advertising video or cartoon

Answer step by step. Nothing here is compulsory.

The brief is assembled for signed-in members: the PDF is made and kept under your account. Log in · Sign up

Dear Users!

Filling in all the table fields is NOT strictly required. However, the more detailed your answers to the following questions, the more accurately and correctly the Contractor will be able to estimate the timeline and cost of the work, and it will also help to avoid situations of misunderstanding between You and the Contractor in the future.

Fields and Tables that are NOT filled in and NOT checked - will NOT be displayed in the brief.

Brief generation result: .pdf - file ( Portable Document Format ).

Appendix to the contract:
Appendix to the contract:	Add this group of parameters to the brief
Appendix No.:
to contract No.:
dated - day: - month: - year:

Title:
Title 1:
Title 2:

Contact information:
Organization name:
Full name of contact person:
Specialty / position of contact person:
E-mail:
Phone:
City:
Address:
Bank details:
Add row

General information:
Industry, field of activity of the organization:
Project name:
Desired project completion deadline:
Approximate budget size:
Do you plan to make an advance payment? If yes, what is the amount in %?
Specify a convenient payment option:
Add row

Information about the market and the target group:
Which age and social group do your consumers belong to?
Do the consumers belong to any professional group?
How high is the level of education of the consumers?
Advantages over competitors and unique properties that should be emphasized:
Availability of similar products / services from competitors / partners:
How should your product / service be perceived?
Offer you want to make to the target group:
How is the product / service sold?
What other marketing activities are used to promote this product / service:
What tasks do you plan to solve with the help of advertising marketing?
What results did your company come to the current year with?
Your company's plans for the future, new projects:
Add row

Information for the development of an advertising video, film, cartoon:
Product / service for which the advertising project is planned: Availability of a script: 1) Yes 2) No 3) Will order
Type of video: 1) Event-reportage video 2) Staged video involving company-employee actors 3) Flash animated advertising video 3) Other ( describe in detail )
Style: ( for each item your detailed comments ) 1) Rational 2) Emotional 3) Serious 4) Humor 5) Image 6) Other ( describe in detail )
Duration of the advertising video ( -s ):
Format of video publication: 1) CD 2) DVD 3) Betacam 4) VHS 5) Other
Need for replication: 1) replication not needed 2) replication on CD discs 3) replication on mini-CD discs 4) replication on CD business cards 5) replication on DVD 6) replication on discs of non-standard shape 7) Other If replication is needed, then in what quantity?
Main goals of creating the advertising video: 1) Broadcasting the video on TV 2) Broadcasting the video on the Internet 3) broadcasting on presentation equipment at exhibitions, seminars, symposiums, conferences 4) Creating an audience mood before the opening of a ceremonial event 5) Switching audience attention between speakers' presentations 6) Creating a background to accompany a banquet, etc. distribution of the video on discs ( specify to whom ) 7) Other
Is a series of videos planned? If yes, then how many episodes
What reaction do you expect from the viewer who has watched the advertising video?
What should ultimately stick in the viewer's mind? 1) Specific information contained in the video 2) Main ideas of the video 3) Just a good emotional impression of the video 4) Company ( product ) name 5) Other
Is it necessary to develop characters, heroes?
Content of the video: 1) Filming corporate events 2) Reportage filming ( office, buildings, interior, work process, interviews, etc ) 3) Filming of products, the process of providing services 4) Brand emphasis ( flashing logos and slogans ) 5) Partners' opinions 6) Other
Necessary or desirable animation content: 1) 3D animation 2) 2D animation 3) Cartoon hero accompanying the video 4) Cartoon scenes 5) Other
Language of announcer voiceover: 1) Russian 2) English 3) Other
Examples of, in your opinion, successful advertising campaigns:
What is additionally needed? 1) Writing announcer texts 2) Announcer voiceover 3) Creation of original background music 4) Photo shooting ( for other advertising purposes ) 5) Translation into foreign languages 6) Other ( describe in detail )
Availability of source materials: 1) Photo materials 2) Video materials ( specify the format ) 3) Texts 4) Printed products ( list ) 5) Other materials in electronic form ( list ) 6) Brandbook 7) Other ( describe in detail )
What must necessarily be mentioned in the video? Details, specific particulars
What should not be mentioned?
Do you plan to create a separate promo site for this advertising project?
Do you plan to produce an advertising engine (friendly link distribution) for your video ( cartoon )?
Add row

Add table

Additional information: ( list all additional information that you consider important to pay attention to when carrying out the project )

Date and signature:
Date:	Add brief creation date and project delivery date fields to the brief
Project delivery date:
Signature fields:	Add fields for the brief to be signed by the Client and the Contractor to the brief