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Brief

Logo

Answer step by step. Nothing here is compulsory.

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Dear Users!

Filling in all the table fields is NOT strictly required. However, the more detailed your answers to the following questions, the more accurately and correctly the Contractor will be able to estimate the timeline and cost of the work, and it will also help to avoid situations of misunderstanding between You and the Contractor in the future.

Fields and Tables that are NOT filled in and NOT checked - will NOT be displayed in the brief.

Brief generation result: .pdf - file ( Portable Document Format ).

Appendix to the contract:
Appendix to the contract:
Appendix No.:
to contract No.:
dated - day: - month: - year:

Title:
Title 1:
Title 2:

Contact information:
Organization name:
Full name of contact person:
Specialty / position of contact person:
E-mail:
Phone:
City:
Address:
Bank details:
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General information:
Industry, field of activity of the organization:
Project name:
Desired project completion deadline:
Approximate budget size:
Do you plan to make an advance payment?
If yes, what is the amount in %?
Specify a convenient payment option:
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Information about the target group:
Which age and social group do your consumers belong to?
Do the consumers belong to any professional group?
How high is the level of education of the consumers?
Type of consumption:
- Innovators - Conservatives
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Information for logo development:
Product / service:
What will be the subject of the logo, which specific words, phrases?
Execution style:
In what style should the logo be executed: - Conservative - Modern - Concrete - Abstract - Static - Dynamic
Relation to the product group, service:
Should the logo reflect the product group, service? Which attributes of the service or product group should not be used when developing the logo?
Places where the logo will be used:
Where the logo will be used ( business documentation, packaging, website )
Color scheme:
- Bright colors or restrained - Monochrome
Do you use a corporate identity? Are there corporate colors?
C = . M = . Y = . K = . Pantone __ C = . M = . Y = . K = . Pantone __ C = . M = . Y = . K = . Pantone __ C = . M = . Y = . K = . Pantone __
Number of colors used:
Examples of logos:
Provide 3-6 examples each of logos that you like and dislike. Describe by which criteria you evaluated them?
Describe the most important criteria by which you will evaluate the development result:
What you will rely on when evaluating the proposed options: 1) Clarity 2) Conciseness 3) Memorability ( presence of a "highlight" ) 4) Readability 5) Technological feasibility ( retaining readability when reduced / enlarged, ability to be executed in various technologies ) 6) Correspondence to the target audience, associations 7) Correlation with the product group
Will any materials for the logo be provided:
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Additional information:
( list all additional information that you consider
important to pay attention to when carrying out the project )

Date and signature:
Date:
Project delivery date:
Signature fields: