| Additional general information: |
| Industry, field of activity of the organization: | |
| Do you have a registered product mark ( name, registration certificate, logo )? If not, is its development and registration required? | |
| Company motto / slogan. If not, is their development required? | |
| Company principles: | |
Geography of your services:
How often, and in which cities you provide your services | |
|
| Information about the exhibition: |
| Exhibition in which you intend to participate: | |
| Period of the exhibition: | |
| Venue of the exhibition ( city, address of the exhibition center ) and contacts of the exhibition organizers, full name of the manager you work with: | |
| Area of your stand: | |
| Type of area you ordered: | |
| Start date of assembly and dismantling work: | |
Type of stand you want to order:
1) Standard 2) Non-standard: - enhanced standard - mobile stand - stand for several exhibitions - functional - image ( more expensive equipment is used ) | |
| Total budget for participation in the exhibition: | |
|
| Information about the product/service: |
| What is the product or what is the essence of the services? How is the product used? | |
| What needs are satisfied with the help of the product or services? | |
| How is the sale of the product or services organized? | |
| Is the launch of a new product / service planned at this exhibition? If so, which one? | |
|
| Information about the market and the target group: |
| Which age and social group do your consumers belong to? | |
| Do the consumers belong to any professional group? | |
| How high is the level of education of the consumers? | |
Type of consumption:
- Innovators - Conservatives | |
| Main competitors, their strengths and weaknesses and the addresses of their websites: | |
|
| Marketing information: |
Goals of participation in the exhibition:
1) Image / branding 2) Promotion of the product / services 3) Promotion of a new product ( brand ) 4) Search for new clients: --- End consumer --- Distributors 5) Other | |
| What do you want to get as a result of participating in the exhibition? What are your expectations? | |
| What is the unique selling proposition of your company or product / services - what distinguishes your offer from the same offer of your competitors? | |
| How is the sale of the product or services organized? | |
| What occasion do you consider suitable for a press release? ( An event related to your company ) | |
| Do you consider it necessary to hold special events for current and future Clients ( seminars, tastings, prize draws, etc. )? If so, what, in your opinion, would be attractive to the Client? | |
| Which discounts and on which products / services do you consider it possible to provide during promotional campaigns at the stand? | |
| Which information, in your opinion, must necessarily be reflected in the advertising materials? | |
| Is the launch of a new product / service planned at this exhibition? If so, which one? | |
Is the organization and conduct of a promotional campaign accompanying participation in the exhibition required?
1) PR campaigns 2) Advertising campaign 3) Direct mail before the exhibition ( invitation ) 4) Direct mail after the exhibition ( thank you ) 5) E-mail newsletter before the exhibition (invitation) 6) E-mail newsletter after the exhibition ( thank you ) | |
Is the development and production of advertising and information materials required?
1) Product catalog 2) Presentation booklet 3) Advertising flyer 4) CD presentation 5) Business cards 6) Branded calendar 7) Branded bags 8) Inexpensive souvenir products 9) VIP gifts 10) Other ( for example, a brand book ) | |
| Is staff training required? | |
|
| Design information: |
Does your company have corporate standards for the design of advertising and information products that need to be adhered to? If not, is development required?
1) Trademark 2) Corporate colors 3) Corporate font 4) Brand book | |
Which colors does your company use in the design of advertising and information products?
C = . M = . Y = . K = . Pantone __ C = . M = . Y = . K = . Pantone __ C = . M = . Y = . K = . Pantone __ C = . M = . Y = . K = . Pantone __ | |
| Names of the fonts that your company uses as corporate fonts, in order of priority: | |
| Does your company have illustrations for the design of the stand? | |
| Is the selection of illustrations for the design of the stand from photo banks required? | |
| Do you have wishes regarding the design of your exhibition stand? | |
|
| Technical information: |
Area ( sq.m. ) and dimensions of your stand:
Side dimensions, footage | |
| Number of floors of your stand: | |
| Type of stand: | |
| Number of staff who will work at the exhibition: | |
| Number of receptions required: | |
What is the principle of placement of receptions at the stand?
For example: - in the corners - in the center of each side - towards the entrance - etc | |
Your wishes regarding exhibition zones and zones for negotiations:
Open / closed, in sq.m | |
Your wishes regarding utility rooms:
Type: - kitchen - storage - changing room Quantity + sq.m | |
Equipment:
Large exhibits, furniture, household appliances - their weight, dimensions, power consumption | |
Design elements that are planned to be used:
Appearance, brief description, weight, dimensions | |
| Possible features of fastening, installation of equipment: | |
| Your wishes regarding lighting: | |
Is additional equipment required?
- TV panel - DVD player - Audio system - Cables - Extension cords | |
Is the suspension of advertising equipment required?
Banners, flags, etc | |
Additional services of the Expo Center:
Water supply / drainage, washing, refrigerator, etc. | |
|
Additional information:
( list all additional information that you consider
important to pay attention to when carrying out the project ) |
|
