Brief

Corporate identity

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Dear Users!

Filling in all the table fields is NOT strictly required. However, the more detailed your answers to the following questions, the more accurately and correctly the Contractor will be able to estimate the timeline and cost of the work, and it will also help to avoid situations of misunderstanding between You and the Contractor in the future.

Fields and Tables that are NOT filled in and NOT checked - will NOT be displayed in the brief.

Brief generation result: .pdf - file ( Portable Document Format ).

Appendix to the contract:
Appendix to the contract:	Add this group of parameters to the brief
Appendix No.:
to contract No.:
dated - day: - month: - year:

Title:
Title 1:
Title 2:

Contact information:
Organization name:
Full name of contact person:
Specialty / position of contact person:
E-mail:
Phone:
City:
Address:
Bank details:
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General information:
Industry, field of activity of the organization:
Project name:
Desired project completion deadline:
Approximate budget size:
Do you plan to make an advance payment? If yes, what is the amount in %?
Specify a convenient payment option:
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Information about the market and the target group:
Competitive advantages of the company: - Main - Additional - Prospective
Price range of the company's products, services:
Duration of the company's presence in the market:
Main competitors:
Which age and social group do your consumers belong to?
Do the consumers belong to any professional group?
How high is the level of education of the consumers?
Type of consumption: - Innovators - Conservatives
Degree of readiness to perceive the offered information:
Degree of interest in the company's services / products:
Degree of awareness about the company, about the company's activities, about the offered products / services:
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Information for corporate identity development:
Main idea that the corporate identity should convey besides identification:
Barrier in the consumer's mind that needs to be overcome:
Development or refinement of the corporate identity?
Formulate the main task of the new / refined corporate identity:
Specify the main themes that should be reflected in the design:
Specify the themes that should be avoided in the design:
Execution style, color schemes, images, etc:
Restrictions on the use of colors, symbols, stylistics, etc:
Examples of successful design solutions:
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Additional information: ( list all additional information that you consider important to pay attention to when carrying out the project )

Date and signature:
Date:	Add brief creation date and project delivery date fields to the brief
Project delivery date:
Signature fields:	Add fields for the brief to be signed by the Client and the Contractor to the brief