Brief

Radio advertisement

Answer step by step. Nothing here is compulsory.

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Dear Users!

Filling in all the table fields is NOT strictly required. However, the more detailed your answers to the following questions, the more accurately and correctly the Contractor will be able to estimate the timeline and cost of the work, and it will also help to avoid situations of misunderstanding between You and the Contractor in the future.

Fields and Tables that are NOT filled in and NOT checked - will NOT be displayed in the brief.

Brief generation result: .pdf - file ( Portable Document Format ).

Appendix to the contract:
Appendix to the contract:	Add this group of parameters to the brief
Appendix No.:
to contract No.:
dated - day: - month: - year:

Title:
Title 1:
Title 2:

Contact information:
Organization name:
Full name of contact person:
Specialty / position of contact person:
E-mail:
Phone:
City:
Address:
Bank details:
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General information:
Industry, field of activity of the organization:
Project name:
Desired project completion deadline:
Approximate budget size:
Do you plan to make an advance payment? If yes, what is the amount in %?
Specify a convenient payment option:
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Information about the market and the target group:
Which age and social group do your consumers belong to?
Do the consumers belong to any professional group?
How high is the level of education of the consumers?
Specifics of the target audience the spot is intended for: 1) Corporate client 2) Wholesale client / dealer 3) Retail client 4) Potential client 5) Company employees 6) Other
Availability of similar products / services from competitors / partners:
Competitive advantages of your company and / or its services:
What results did your company come to the current year with?
Your company's plans for the future, new projects:
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Information for the development of a radio spot:
Description of the final product you would like to receive:
Type of radio spot: 1) Informational radio spot 2) Acted radio spot involving professional actors 3) Musical radio spot 4) Other
Structure of the radio spot: Main blocks of information
Duration of the advertising spot ( s ):
Impression that the radio spot should make: 1) Rational 2) Emotional 3) Serious 4) Humor 5) Image 6) Other If not one, specify the order of preference
What reaction do you expect from the listener after listening to the radio spot?
What should ultimately stick in the listener's mind? 1) Specific information contained in the spot 2) Main ideas of the spot 3) Just a good emotional impression of the spot, pride in being associated with the company 4) Other
Which details need to be emphasized in the production of the radio spot?
What is additionally needed: 1) Writing announcer texts 2) Announcer voiceover 3) Creation of original background music 4) Translation into foreign languages 5) Other (specify)
Will any materials for the radio spot be provided:
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Additional information: ( list all additional information that you consider important to pay attention to when carrying out the project )

Date and signature:
Date:	Add brief creation date and project delivery date fields to the brief
Project delivery date:
Signature fields:	Add fields for the brief to be signed by the Client and the Contractor to the brief