Freelance › Projects › Advertising and marketing › Email Drip Campaign Setup — 7-Part Onboarding Sequence
Email Drip Campaign Setup — 7-Part Onboarding Sequence
Employer
Web
Project parameters
Type of cooperationOne-time project
SectionAdvertising and marketing
Prepaymentwithout prepayment
Payment methodsCash, Bank transfer
Acceptance of requestsfrom today, 06:06 until Aug 26, 2026
Project description
We run a SaaS product and, a little embarrassingly, brand-new users currently hear nothing from us after they sign up — there is zero email automation in place. We want to change that with a complete seven-part onboarding drip sequence that guides a new user from the moment they register all the way to their first meaningful action inside the product. This is a full engagement covering strategy, copywriting, design and hands-on automation, not just a handful of draft emails handed over.
We would like the work to start with a short strategy document that spells out the goals of the sequence, who the audience is, the logic that ties the seven messages together, and the timing between them. From there we need the copy for all seven emails — subject lines, preview text and body — written in a friendly, concise, action-oriented SaaS tone with a clear call to action in every single message. That copy then becomes responsive HTML templates, tested in Litmus and optimised for mobile, and wired into either Mailchimp or Brevo (we will provide account access).
Finally we want A/B variants for the first and third emails and a simple metrics dashboard so we can watch open, click and conversion rates over time. Unsubscribe handling must be GDPR-compliant throughout.
Deliverables:
— 1. Strategy doc — goals, audience, sequence logic, timing
— 2. 7 email copies — subject lines, preview text, body (English)
— 3. HTML email templates — responsive, tested in Litmus
— 4. Automation setup in Mailchimp or Brevo (we provide access)
— 5. A/B test variants for emails 1 and 3
— 6. Metrics dashboard — open rate, click rate, conversion tracking
Requirements:
— SaaS/tech tone: friendly, concise, action-oriented
— A CTA in every email
— Mobile-optimized HTML
— GDPR-compliant unsubscribe
We would like the work to start with a short strategy document that spells out the goals of the sequence, who the audience is, the logic that ties the seven messages together, and the timing between them. From there we need the copy for all seven emails — subject lines, preview text and body — written in a friendly, concise, action-oriented SaaS tone with a clear call to action in every single message. That copy then becomes responsive HTML templates, tested in Litmus and optimised for mobile, and wired into either Mailchimp or Brevo (we will provide account access).
Finally we want A/B variants for the first and third emails and a simple metrics dashboard so we can watch open, click and conversion rates over time. Unsubscribe handling must be GDPR-compliant throughout.
Deliverables:
— 1. Strategy doc — goals, audience, sequence logic, timing
— 2. 7 email copies — subject lines, preview text, body (English)
— 3. HTML email templates — responsive, tested in Litmus
— 4. Automation setup in Mailchimp or Brevo (we provide access)
— 5. A/B test variants for emails 1 and 3
— 6. Metrics dashboard — open rate, click rate, conversion tracking
Requirements:
— SaaS/tech tone: friendly, concise, action-oriented
— A CTA in every email
— Mobile-optimized HTML
— GDPR-compliant unsubscribe
