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Technical SEO: Full-Site Audit, Core Web Vitals & JSON-LD Schema
Service description
Technical SEO is the part of search that has nothing to do with writing more blog posts and everything to do with whether search engines can crawl, understand, and trust your site. I am the specialist you bring in when your content is genuinely good but your rankings do not reflect it — because bots are getting lost in redirect chains, pages load too slowly to satisfy Core Web Vitals, or your structured data is missing and competitors are quietly winning all the rich snippets. My job is to find and remove those invisible obstacles.
I work methodically. I start with a deep crawl of the whole site to map exactly what search engines see, then read the server logs to understand where Googlebot actually spends its crawl budget and where it hits dead ends. From there I tackle page performance, chasing down the specific causes of poor LCP, INP, and CLS scores instead of guessing. I implement clean JSON-LD schema so your pages qualify for rich results, and for multilingual sites I get hreflang and canonical tags right — an area where small mistakes cause large losses. Every month I report on what changed and why, in a dashboard you can actually read.
This is ongoing work rather than a one-off fix, so I take engagements of at least three months, on either a retainer or project basis.
— Full-site crawl audit: Screaming Frog / Sitebulb deep crawl up to 500k URLs; broken links, redirect chains, duplicate content, thin pages; crawl budget analysis and log file review
— Core Web Vitals: diagnosis and fix plan for LCP, INP, CLS; images in WebP/AVIF, lazy load, sizes attributes; critical CSS/JS path, PageSpeed Insights, CrUX monitoring
— Schema markup (JSON-LD): Article, Product, FAQ, BreadcrumbList, Organization, Review; rich snippet testing, E-E-A-T author and review schema
— International SEO: hreflang implementation and audit; canonical strategy for multilingual sites; GSC geo-targeting
— Monthly reporting: GSC, CWV trends, indexation status; custom Looker Studio dashboard
— Minimum engagement: 3 months, retainer or project-based
I work methodically. I start with a deep crawl of the whole site to map exactly what search engines see, then read the server logs to understand where Googlebot actually spends its crawl budget and where it hits dead ends. From there I tackle page performance, chasing down the specific causes of poor LCP, INP, and CLS scores instead of guessing. I implement clean JSON-LD schema so your pages qualify for rich results, and for multilingual sites I get hreflang and canonical tags right — an area where small mistakes cause large losses. Every month I report on what changed and why, in a dashboard you can actually read.
This is ongoing work rather than a one-off fix, so I take engagements of at least three months, on either a retainer or project basis.
— Full-site crawl audit: Screaming Frog / Sitebulb deep crawl up to 500k URLs; broken links, redirect chains, duplicate content, thin pages; crawl budget analysis and log file review
— Core Web Vitals: diagnosis and fix plan for LCP, INP, CLS; images in WebP/AVIF, lazy load, sizes attributes; critical CSS/JS path, PageSpeed Insights, CrUX monitoring
— Schema markup (JSON-LD): Article, Product, FAQ, BreadcrumbList, Organization, Review; rich snippet testing, E-E-A-T author and review schema
— International SEO: hreflang implementation and audit; canonical strategy for multilingual sites; GSC geo-targeting
— Monthly reporting: GSC, CWV trends, indexation status; custom Looker Studio dashboard
— Minimum engagement: 3 months, retainer or project-based
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