Product matrix cases on the iPhone - in the format of presentation

Conditions:
Term:
August 20th
Key objective:
Balanced range
Accessories with KPS-related
(key consumer-oriented)
Properties) and the layout area.
Objects:
TG (commodity groups)
Destinations and shops.
The task is to form
Assortment offer
Realistically existing
Goods (reference to
(b) the manufacturer or supplier, in
Categories of covers for
Smartphones.
The image of the final
Results:
Within the commodity group “Czechly”
For smartphones, in reference to
Area of distribution (quantity)
Hooks, shelves and tables)
A proposal has been made for
The breadth of the range and its composition of smartphones
Example:
Shop 1
TG - commodity group
CPS are key
Consumer properties
TG cases for iPhone
(1) number of different covers
(by number of places of display -
Hooks, etc.) - 120 pcs.
(2) allocation of CPS (should be
No more than 3x and their values (may)
To be unlimited:
CPS:
- Price range
Meaning:
- Low (1,000-2000 RUB)
- Middle (2000-5000 RUB)
- High (5000-10000 RUB)
- Luxury (10000-30000 rubles)
CPS
- Manufacture material
Meaning:
- Aluminum.
- Vinyl.
- Skin.
- Combined.
- Neoprene.
- Plastic.
- Silicone.
...
CPS
- Form factor.
Meaning:
- Arm case.
- Bumper.
- Cradle case.
- Flip case.
- Flip case/stand
- Hard cover.
- Pouch.
Smart cover.
...
The CPS are the most important ones.
Parameters by which
The buyer chooses the product.
They could absolutely be.
Different from TG to TG. Look at this.
The product is through the eyes of the buyers.
Meanings can be the same.
The most diverse.
(3) taking a decision on
Normative depth
(representation by section)
Combinations of CPS values:
Low (1,000-2000 rubles) - Skin -
Pouch - 5% (6 hooks)
Low (1,000-2000 rubles.) - Plastic -
Hard cover - 4% (5 hooks)
Middle (2 000-5 000 rubles) - Skin -
Smart cover - 10% (12 hooks)
High (5 000-10 000 rubles) -
Combined - Cradle case -
20% (24 hooks)
...
The total number should not
Exceeding what is actually available
Number of places (in
Our example is 120.
Hooks.
(4) composition:
Article ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Price on the shelf - photo - link to
Source online
(5) place on the virtual
Photo shelf by TG.
(6) format