SEO promotion for a legal services website

We are a law firm looking for a steady flow of enquiries from search, not occasional spikes. Right now our website is almost invisible for the terms that matter to us: deal support, bankruptcy, family disputes, arbitration, business protection. We need an SEO specialist who will approach the work systematically. The first stage is to build a full semantic core for each practice area, sort it by search intent, and find where we lose potential clients. Next comes proper landing pages for specific services: a clear structure, honest answers to the real questions a person asks when they are looking for a lawyer in a difficult moment, correct headings and meta tags. A separate part of the job is reputation: directory listings, reviews, and expert articles that build trust. What matters most is growth in actual enquiries — form submissions and calls — not just rankings and raw traffic. We expect a transparent monthly plan, interim reports, and recommendations for improving the texts that we can review with our lawyers. Real experience promoting legal websites will be a strong advantage, because the niche is competitive and demands care with wording.