项目描述
A marketing manager is required for the following tasks:
(1) Increased conversion
From Deferred Goods to Purchase
Problem:
The customer involved showed interest by putting the goods in the basket. For some reason, they didn’t complete the purchase and payment.
The challenge
• Develop a mechanism for returning the buyer to the basket (to the deferred goods)
• Develop a reminder system through mailing list (system of 3 touches)
• Write selling texts that stimulate the completion of the operation (develop letter templates).
• Develop offers that encourage you to complete your purchase and before sales.
Format
1. Describe the hypothesis of the working system
2. Describe the conditions for the execution of the distribution system, increasing conversion.
3. Write a sequence of letters indicating the purpose of each letter
4. Offer discount programs to increase conversions and increase the average check
5. Make templates of letters (messages) for mailing
A. Headlines
B. Text
C. Commercial offer
D. Gathering contacts for newsletters
6. Designing a letter layout
(2) Increase in average check
Problem:
The customer spends time searching and viewing a large number of products on the site. This increases the risk that the customer will leave.
• Not an attractive offer
• At the time of the search, he will be distracted and he will not complete the purchase.
• At the time of searching, it may be embarrassing, not like.
This reduces conversion and increases the cost of one sale (ROI decreases).
The challenge
Develop a hypothesis to increase the average check, through the development of sales on the cards of goods from related products, kits and attractive conditions for the purchase of kits.
1. Increase conversion from visiting the card to buying.
2. Increase the average check
3. Reduce the cost per customer
Objectives of the mission
1. List product groups and 3 package options
2. Describe the conditions of the program.
3. Write a sales script for a package offer.
4. Develop a system of discounts and gifts when buying a package.
5. To make promotions
A. Headlines
B. Text
C. Commercial offer
D. TK for the designer for the manufacture of a banner
6. Make a TK for the completion of the product card
A. TK for layout (CMS Bitrix).
B. TK designer
C. TK to the programmer to output the extra. Goods on the product card and the ability to buy without leaving this card (CMS Bitrix).
7. Testing AB 3 options
Target audience
• Men 77.9%
• Women 22.1%
Age.
24-34 years 48.4%
• 35-44 lay 15.8%
Visitors to the site through
• PC - 67.7%
• Smartphones – 22.9%
• Tablets - 9.4%
(1) Increased conversion
From Deferred Goods to Purchase
Problem:
The customer involved showed interest by putting the goods in the basket. For some reason, they didn’t complete the purchase and payment.
The challenge
• Develop a mechanism for returning the buyer to the basket (to the deferred goods)
• Develop a reminder system through mailing list (system of 3 touches)
• Write selling texts that stimulate the completion of the operation (develop letter templates).
• Develop offers that encourage you to complete your purchase and before sales.
Format
1. Describe the hypothesis of the working system
2. Describe the conditions for the execution of the distribution system, increasing conversion.
3. Write a sequence of letters indicating the purpose of each letter
4. Offer discount programs to increase conversions and increase the average check
5. Make templates of letters (messages) for mailing
A. Headlines
B. Text
C. Commercial offer
D. Gathering contacts for newsletters
6. Designing a letter layout
(2) Increase in average check
Problem:
The customer spends time searching and viewing a large number of products on the site. This increases the risk that the customer will leave.
• Not an attractive offer
• At the time of the search, he will be distracted and he will not complete the purchase.
• At the time of searching, it may be embarrassing, not like.
This reduces conversion and increases the cost of one sale (ROI decreases).
The challenge
Develop a hypothesis to increase the average check, through the development of sales on the cards of goods from related products, kits and attractive conditions for the purchase of kits.
1. Increase conversion from visiting the card to buying.
2. Increase the average check
3. Reduce the cost per customer
Objectives of the mission
1. List product groups and 3 package options
2. Describe the conditions of the program.
3. Write a sales script for a package offer.
4. Develop a system of discounts and gifts when buying a package.
5. To make promotions
A. Headlines
B. Text
C. Commercial offer
D. TK for the designer for the manufacture of a banner
6. Make a TK for the completion of the product card
A. TK for layout (CMS Bitrix).
B. TK designer
C. TK to the programmer to output the extra. Goods on the product card and the ability to buy without leaving this card (CMS Bitrix).
7. Testing AB 3 options
Target audience
• Men 77.9%
• Women 22.1%
Age.
24-34 years 48.4%
• 35-44 lay 15.8%
Visitors to the site through
• PC - 67.7%
• Smartphones – 22.9%
• Tablets - 9.4%
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