Development of content strategy

The subject of the project is the lease of special equipment, construction equipment, equipment for warehouse, forests, households. Through a well-developed and implemented content strategy, we want to collect as much of the target audience on the resource, I will explain, if a person is conditionally looking for how to buy an excavator, we can help him with a choice, through the article "How to buy an excavator and not make a mistake", in which we will not only respond to the user's request, but also agitate that rent is more profitable.

Any material, any work should be useful, in demand and profitable.
Useful = Indicator from Google Analytics Average time per page, bounce rate
Demand = This information is being sought
If the material is useful and in demand, then we can earn on it, which means it is profitable.

In fact, we are looking for a chief editor, a chief copywriter who will be able to organize a competent process.
1. Develop a content structure (Sections, Categories)
2. Developing a material structure
3. Organize the production of materials on their own or by involving subcontractors

At the exit, an XLS tablet is formed with a plan of sections, materials - in fact, a work plan. Based on this plan, if it suits us, we determine the budget for its implementation and start the project.
Model table:
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Approximate monthly content budget for a 200,000 strategy

What requirements are imposed on the candidate
1. Plus will be experience in the subject of Construction, Special equipment, Construction equipment
2. Ability to perform demand analysis (actually analysis of the semantic core)
3. Good experience writing materials from different fields.