Optimization of the site
Employer
[no-member:pro]Roza[/no-member:pro]Roza
Project parameters
Type of cooperationOne-time project
SectionAdvertising and marketing
Prepaymentwithout prepayment
Payment methodsElectronic money
Acceptance of requestsclosed
Project description
Recommendations for website optimization: 2. There is a script code on the pages of the site. Scripts written directly in the code of the page greatly expand the scope of the internal code presentation. The purity and conciseness of the code positively affect the ranking of the site in search engines. You need to improve the code, to bring all scripts to the JS.3 file. On the site, duplicate pages are found, which negatively affects the promotion. For example, We recommend configuring 301 redirects from duplicate pages to the main sections of the site.
4. You need to add an xml card. For each link described in the file, we recommend specifying the following parameters:
The date of the last page change is "lastmod"
The likely frequency of page changes is “weekly”
Priority of a particular URL over other URLs - "priority"
5. We recommend that you register a host with the main mirror of the site6 in the robots.txt file. In the robots.txt file, the sitemap file address should be corrected to . We recommend using social media buttons for the site with detailed statistics from the service 8. A living organism that must be constantly updated. Updated sites are better indexed by search engines (search robot visits such sites more often), and are also well perceived by visitors. We recommend regular updates of information on the site. Frequency of adding information 2-3 times a week. It is also desirable to fill the site with articles 9. On the pages of the site, we recommend placing the online consultant form. Modern sites should have online consultants who will promptly answer visitors’ questions in real time. Yandex has learned to evaluate not only the quality of content with the amount of information provided, but also the convenience of the site. This feature will increase the usability of the site and will have a positive effect on the positions occupied.10 To improve internal link ranking, you should create a sitemap that should contain the pages of the site. The link to the site map must be made available necessarily from the main page of the site and preferably from all internal
11. There is currently no text in the product categories. It is important that the catalogs were not "dry", it is necessary to add a description not only in the cards of the product, but also in the whole category, describing the product in general, its properties, what products are from the catalog, what is different, which is more often chosen, what qualities should be paid attention to when choosing and so on. Each description should be made unique. This will be appreciated not only by search engines, but also by site visitors.12 The site contains cyclical links - pages that refer to themselves. For example, link with anchor Delivery. Such links should be removed or rendered inactive. This will allow search engines to not get stuck on the same page, and therefore index your site faster and add new pages to search results.13 We recommend creating an icon for the site favicon.ico.
Favicon.ico is a small image (icon) in a special format that is displayed next to the site address in the browser address bar and next to the site name in the "Favorites" or in "Blockmarks" instead of the standard, common to all icons.14. It is recommended to add sections of the article, useful tips, this will help attract additional traffic to the site.
15. Finding a site in Yandex.Catalog can positively affect the dynamics of page positions in search results for keywords.16 The site has a number of pages with empty description tags. It is recommended to fill in these tags and make them unique. For example, 17. The H1 tag of the top-level title should contain the keywords being promoted. That is, it should be informative and understandable, both to the site visitor and the search engine robot. For example, on the page this tag is not filled at all.
18. The title of the Title document is one of the most important tags for website search engine optimization. The content of this tag is displayed in the Yandex and Google SERPs as a link leading to your site. TITLE must necessarily contain keywords. They should be organically inserted into the proposal. For all the main pages of the site, you need to prescribe a unique title. We recommend that the title tags should be removed from the stop symbols: ".", ":", ";" "!", "?". You can use the "-", "," "|". This tag should be short, no more than 80 characters. On some pages, the TITLE tag is duplicated, which negatively affects the promotion of the page
4. You need to add an xml card. For each link described in the file, we recommend specifying the following parameters:
The date of the last page change is "lastmod"
The likely frequency of page changes is “weekly”
Priority of a particular URL over other URLs - "priority"
5. We recommend that you register a host with the main mirror of the site6 in the robots.txt file. In the robots.txt file, the sitemap file address should be corrected to . We recommend using social media buttons for the site with detailed statistics from the service 8. A living organism that must be constantly updated. Updated sites are better indexed by search engines (search robot visits such sites more often), and are also well perceived by visitors. We recommend regular updates of information on the site. Frequency of adding information 2-3 times a week. It is also desirable to fill the site with articles 9. On the pages of the site, we recommend placing the online consultant form. Modern sites should have online consultants who will promptly answer visitors’ questions in real time. Yandex has learned to evaluate not only the quality of content with the amount of information provided, but also the convenience of the site. This feature will increase the usability of the site and will have a positive effect on the positions occupied.10 To improve internal link ranking, you should create a sitemap that should contain the pages of the site. The link to the site map must be made available necessarily from the main page of the site and preferably from all internal
11. There is currently no text in the product categories. It is important that the catalogs were not "dry", it is necessary to add a description not only in the cards of the product, but also in the whole category, describing the product in general, its properties, what products are from the catalog, what is different, which is more often chosen, what qualities should be paid attention to when choosing and so on. Each description should be made unique. This will be appreciated not only by search engines, but also by site visitors.12 The site contains cyclical links - pages that refer to themselves. For example, link with anchor Delivery. Such links should be removed or rendered inactive. This will allow search engines to not get stuck on the same page, and therefore index your site faster and add new pages to search results.13 We recommend creating an icon for the site favicon.ico.
Favicon.ico is a small image (icon) in a special format that is displayed next to the site address in the browser address bar and next to the site name in the "Favorites" or in "Blockmarks" instead of the standard, common to all icons.14. It is recommended to add sections of the article, useful tips, this will help attract additional traffic to the site.
15. Finding a site in Yandex.Catalog can positively affect the dynamics of page positions in search results for keywords.16 The site has a number of pages with empty description tags. It is recommended to fill in these tags and make them unique. For example, 17. The H1 tag of the top-level title should contain the keywords being promoted. That is, it should be informative and understandable, both to the site visitor and the search engine robot. For example, on the page this tag is not filled at all.
18. The title of the Title document is one of the most important tags for website search engine optimization. The content of this tag is displayed in the Yandex and Google SERPs as a link leading to your site. TITLE must necessarily contain keywords. They should be organically inserted into the proposal. For all the main pages of the site, you need to prescribe a unique title. We recommend that the title tags should be removed from the stop symbols: ".", ":", ";" "!", "?". You can use the "-", "," "|". This tag should be short, no more than 80 characters. On some pages, the TITLE tag is duplicated, which negatively affects the promotion of the page
