Develop a creative store concept
Employer
[no-member:pro]Vitaly[/no-member:pro]
Project parameters
Type of cooperationOne-time project
SectionAdvertising and marketing
Prepaymentprepayment is possible
Payment methodsCash, Bank transfer
Acceptance of requestsfrom Sep 13, 2022 until Sep 28, 2022
Project description
Offering remote work. We need to develop a creative concept that will be the beginning of a new stage of communication with the consumer.
What's going on? Auto parts stores and services (regional company).
What happened before? Depersonalized - product, promotional promotion. No more knowledge, no more knowledge. : No more knowledge!
Positioning method: by consumer
CA: 25-35, husband, average and above-average income
Our client is neither a poor nor a rich young man of middle income who has ambitions to move to a higher level of well-being, but he cannot do so yet. It is necessary to display the prospects of its future success – beautiful cars / women, travel, etc. This should be done in a rather aggressive form (for a short path for perception) – both visually and audioly (textual).
Resume. The bottom line is:
(1) A flamboyant (possibly provocative) slogan,
(2) Visual concept, for further replication/development
What's going on? Auto parts stores and services (regional company).
What happened before? Depersonalized - product, promotional promotion. No more knowledge, no more knowledge. : No more knowledge!
Positioning method: by consumer
CA: 25-35, husband, average and above-average income
Our client is neither a poor nor a rich young man of middle income who has ambitions to move to a higher level of well-being, but he cannot do so yet. It is necessary to display the prospects of its future success – beautiful cars / women, travel, etc. This should be done in a rather aggressive form (for a short path for perception) – both visually and audioly (textual).
Resume. The bottom line is:
(1) A flamboyant (possibly provocative) slogan,
(2) Visual concept, for further replication/development
Attached files
Files are available only to Freelancers and the project author
