Rebranding the name of ice cream
Employer
[no-member:pro]Marina[/no-member:pro]
Project parameters
Type of cooperationOne-time project
SectionAdvertising and marketing
Prepaymentwithout prepayment
Payment methodsBank transfer
Acceptance of requestsfrom Apr 17, 2021 until Apr 21, 2021
Project description
Rebranding the name. You need to find a name for ice cream.
Type of company activity:
Cream ice cream production
Description of product/service categories:
We make soft ice cream in balls, and ice cream on a stick. Ice cream is exclusive, according to recipes of Italian gelato. Only natural ingredients, milk, fruits, berries.
We sell at our own points and want to supply to other cafes and restaurants.
Distribution channels and geography of sales:
Kiev region, Kiev
Portrait of the target audience:
3 to 50 years old
Medium and above-average
Healthy food, exclusive, love quality products.
Existing or intended positioning:
Designing a logo. The reason is the frivolous name of “Live Ice Cream” and the logo. Frequent questions: Why is it alive? Is it moving?
And we say, "Because it's natural."
But, since we are entering the market of cafes and restaurants, it is necessary that the name and logo indicate the level of quality of the product. It is also stylish, without children's names and drawings.
Also, the history of production is a family business. The quality of the products we produce is very important to us. Also, this is a favorite delicacy of children, and therefore we use natural milk, fruits, berries, without dyes and so on.
Language of writing:
Ukrainian, English
Type of company activity:
Cream ice cream production
Description of product/service categories:
We make soft ice cream in balls, and ice cream on a stick. Ice cream is exclusive, according to recipes of Italian gelato. Only natural ingredients, milk, fruits, berries.
We sell at our own points and want to supply to other cafes and restaurants.
Distribution channels and geography of sales:
Kiev region, Kiev
Portrait of the target audience:
3 to 50 years old
Medium and above-average
Healthy food, exclusive, love quality products.
Existing or intended positioning:
Designing a logo. The reason is the frivolous name of “Live Ice Cream” and the logo. Frequent questions: Why is it alive? Is it moving?
And we say, "Because it's natural."
But, since we are entering the market of cafes and restaurants, it is necessary that the name and logo indicate the level of quality of the product. It is also stylish, without children's names and drawings.
Also, the history of production is a family business. The quality of the products we produce is very important to us. Also, this is a favorite delicacy of children, and therefore we use natural milk, fruits, berries, without dyes and so on.
Language of writing:
Ukrainian, English
