Logo + accompanying
Employer
[no-member:pro]Vladimir[/no-member:pro]Vladimir
Project parameters
Type of cooperationOne-time project
SectionDesign and multimedia
Prepaymentwithout prepayment
Payment methodsBank transfer, Electronic money
Acceptance of requestsclosed
Project description
What word or phrase will be a logo?
FenceGuard
If the company has a slogan or status line that needs to be added to the logo, if any, specify it:
A slogan needs to be developed.
In what format do you want to receive the source materials:
In a format that can be used for (website, printing, outdoor advertising on cars, etc.): CorelDRAW, PSD, EPS (AI), JPG, DOC.
Product, history, field of activity (types, range, distinctive characteristics):
We provide services for the sale and installation of European fences from welded mesh, security systems, security means of perimeter protection. We are a young company, but we have a task to enter a wide market, offering a full range of services, both for the sale of all types of fences (wooden, profile, welded, forged, etc.), and its professional installation. That is, at the exit we will sell not the fence, but the service for the selection of the optimal fence (based on the analysis of the vulnerability of the object), its installation and subsequent maintenance.
Market history (the consumer’s opinion of the product, which I would like to leave or add to the new design):
We do not exist for long, so we did not have time to get stuck. But the main employees of the company have extensive experience with fencing, automation systems, security equipment. I think the fence is something small. I would like to avoid this opinion from society (primarily from construction companies) by creating corporate symbols that would inspire trust in their appearance. We want our company to use our services. That is, we not only performed our work qualitatively, but also that people visually associate our company with what is beautiful and high-quality. Large, reliable and stable.
Existing or proposed positioning:
Austorianing of work with the safety of the object. You build a logistics complex, a factory, a cottage, a cottage, and we solve problems to ensure security, based on our extensive experience and a large flow of cargo, which allows you to save your money!
Distribution channels and geography of sales:
Russia, all regions.
The main differences from competitors and emotional psychological benefits:
We try to solve the problems of customers. Our task is to make the optimal project for the customer. It is important for us that our customers are comfortable working with us. I want the client to feel that we are a continuation of his company.
Portrait of the target audience:
Construction companies. Private clients.
Content of the character of the logo and the trademark (functional, psychological, social, spiritual content, which should contain the brand.)
The logo (graphic symbol) should reflect the ideology, credo of the company, positioning in the market, the characteristic features of doing business (power, reliability, stability, vitality, elegance, elitism), other features:
Symbolism should evoke emotions of quality. The general characteristics described above. We need to be associated with a company that can, if not all, then many things. The client should visually understand that if he applies to our company, his problems can be solved. When you go to the client, by whom. I would like the client to perceive us at the first stage as a stable, reliable company, with which you may not want to work, but it is definitely worth a try to see what is hidden behind a beautiful wrapper. We have to sell with the logo, because always meet on clothes. No need for any membranes, no graces. The logo should be light, clear.
The most suitable for the future sign:
Lightness, stability, reliability.
What I would like to use and what to avoid. Graphic images that are desirable or necessary to use. If there are undesirable elements, then also specify them:
No need for a bunch of lines. You don’t need to pair the first letters of FG. The flowers should be 2 or 3 maximum. It is desirable that there was a blue (blue) soft, saturated color. You can also play with other flowers.
What logo (and/or mark, brand) do you think is successful in this category of goods or services, why :
There are no logos that I would like to highlight. All recognizable logos, I think, have one similar quality - conciseness.
Are logos and corporate identity created for the first time or have existed before and are currently being recreated?
We pretend that the previous logo is not and it is not worth focusing on.
What elements of corporate identity should be developed?
Business card
Brand name
envelope
Folder a4
Package
Leaflet
Wall calendar
Wishings for carriers of corporate style
The logo should be easily inverted for a dark and light background, well suited for all kinds of application, from handles to nakk
FenceGuard
If the company has a slogan or status line that needs to be added to the logo, if any, specify it:
A slogan needs to be developed.
In what format do you want to receive the source materials:
In a format that can be used for (website, printing, outdoor advertising on cars, etc.): CorelDRAW, PSD, EPS (AI), JPG, DOC.
Product, history, field of activity (types, range, distinctive characteristics):
We provide services for the sale and installation of European fences from welded mesh, security systems, security means of perimeter protection. We are a young company, but we have a task to enter a wide market, offering a full range of services, both for the sale of all types of fences (wooden, profile, welded, forged, etc.), and its professional installation. That is, at the exit we will sell not the fence, but the service for the selection of the optimal fence (based on the analysis of the vulnerability of the object), its installation and subsequent maintenance.
Market history (the consumer’s opinion of the product, which I would like to leave or add to the new design):
We do not exist for long, so we did not have time to get stuck. But the main employees of the company have extensive experience with fencing, automation systems, security equipment. I think the fence is something small. I would like to avoid this opinion from society (primarily from construction companies) by creating corporate symbols that would inspire trust in their appearance. We want our company to use our services. That is, we not only performed our work qualitatively, but also that people visually associate our company with what is beautiful and high-quality. Large, reliable and stable.
Existing or proposed positioning:
Austorianing of work with the safety of the object. You build a logistics complex, a factory, a cottage, a cottage, and we solve problems to ensure security, based on our extensive experience and a large flow of cargo, which allows you to save your money!
Distribution channels and geography of sales:
Russia, all regions.
The main differences from competitors and emotional psychological benefits:
We try to solve the problems of customers. Our task is to make the optimal project for the customer. It is important for us that our customers are comfortable working with us. I want the client to feel that we are a continuation of his company.
Portrait of the target audience:
Construction companies. Private clients.
Content of the character of the logo and the trademark (functional, psychological, social, spiritual content, which should contain the brand.)
The logo (graphic symbol) should reflect the ideology, credo of the company, positioning in the market, the characteristic features of doing business (power, reliability, stability, vitality, elegance, elitism), other features:
Symbolism should evoke emotions of quality. The general characteristics described above. We need to be associated with a company that can, if not all, then many things. The client should visually understand that if he applies to our company, his problems can be solved. When you go to the client, by whom. I would like the client to perceive us at the first stage as a stable, reliable company, with which you may not want to work, but it is definitely worth a try to see what is hidden behind a beautiful wrapper. We have to sell with the logo, because always meet on clothes. No need for any membranes, no graces. The logo should be light, clear.
The most suitable for the future sign:
Lightness, stability, reliability.
What I would like to use and what to avoid. Graphic images that are desirable or necessary to use. If there are undesirable elements, then also specify them:
No need for a bunch of lines. You don’t need to pair the first letters of FG. The flowers should be 2 or 3 maximum. It is desirable that there was a blue (blue) soft, saturated color. You can also play with other flowers.
What logo (and/or mark, brand) do you think is successful in this category of goods or services, why :
There are no logos that I would like to highlight. All recognizable logos, I think, have one similar quality - conciseness.
Are logos and corporate identity created for the first time or have existed before and are currently being recreated?
We pretend that the previous logo is not and it is not worth focusing on.
What elements of corporate identity should be developed?
Business card
Brand name
envelope
Folder a4
Package
Leaflet
Wall calendar
Wishings for carriers of corporate style
The logo should be easily inverted for a dark and light background, well suited for all kinds of application, from handles to nakk
