Freelance › Freelancers services › Advertising / Marketing / SEO › Contextual advertising › Creation of contextual advertising (Yandex.Direct, Google Adwords)
Creation of contextual advertising (Yandex.Direct, Google Adwords)
Service description
Building advertising campaigns in Yandex.Direct and Google Adwords systems.
- development of the semantic core
- defining project objectives and target audience
- setting up analytics systems ( goals , tags )
- using ad extensions ( Adwords ) and quick links ( Direct )
- splitting advertising campaigns into search and YAN ( Direct ) , search + GDN ( adwords )
- setting up geotargeting
- adding negative keywords, cross-negation
- development of the semantic core
- defining project objectives and target audience
- setting up analytics systems ( goals , tags )
- using ad extensions ( Adwords ) and quick links ( Direct )
- splitting advertising campaigns into search and YAN ( Direct ) , search + GDN ( adwords )
- setting up geotargeting
- adding negative keywords, cross-negation
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