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Setting up Google AdWords for an online store
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Work description
Full setup of a contextual advertising campaign in Google AdWords for an online store.
Keyword tasks
1. Semantics analysis – Additional semantics collected. Keyword queries expanded. New keywords added to the client's campaigns
2. Negative keyword filtering
Conversion tasks
1. Removal of Low CTR ads
2. Cloning of high CTR ads
Editing
Running additional A/B tests
Adaptation tasks
1. Shared libraries
Callout extensions
Negative keywords
Sitelink extensions
Phone numbers and addresses
Budget setup
Bids
Bulk operations
Working with budgets
1. Adapting match types
2. Changing match types
Analytics settings
1. Creating goals
2. Setting up goals on the site
3. Importing goals into AdWords
Keyword tasks
1. Semantics analysis – Additional semantics collected. Keyword queries expanded. New keywords added to the client's campaigns
2. Negative keyword filtering
Conversion tasks
1. Removal of Low CTR ads
2. Cloning of high CTR ads
Editing
Running additional A/B tests
Adaptation tasks
1. Shared libraries
Callout extensions
Negative keywords
Sitelink extensions
Phone numbers and addresses
Budget setup
Bids
Bulk operations
Working with budgets
1. Adapting match types
2. Changing match types
Analytics settings
1. Creating goals
2. Setting up goals on the site
3. Importing goals into AdWords
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