For the 70th anniversary of WWII
Work description
Development of the concept and mockups. The main task: Creating bright and memorable communication for all target groups (from veterans to youth).
The theme's idea refers to the theme of spring 1945, reminding us of the time of victory, when shattered families were reunited and children gained a peaceful sky overhead. Auxiliary elements are lines from the songs "The Spring of Forty-Five" and "Cranes", reminding us of the music that brought people together in hard moments and moments of joy.
Since the theme of spring is the key one, spring attributes were chosen as the style-forming elements: cranes returning to their homeland.
The theme's idea refers to the theme of spring 1945, reminding us of the time of victory, when shattered families were reunited and children gained a peaceful sky overhead. Auxiliary elements are lines from the songs "The Spring of Forty-Five" and "Cranes", reminding us of the music that brought people together in hard moments and moments of joy.
Since the theme of spring is the key one, spring attributes were chosen as the style-forming elements: cranes returning to their homeland.
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