Profile of Freelancer Ольги

Scheme of work:

1. Mapping a product or service (used to accurately determine CA)
- detailed analysis of the product/service;
Determining the value (solved problem) and competitive advantages;
Identifying product/service deficiencies and whether they are discussed by customers.

2. Portrait of the Target Audience (CA):
- profile groups;
- leisure and interests;
- Geography;
- problems and priorities;
- a portrait of the perfect client.

3. Competitor analysis:
Advantages and disadvantages of a competitor’s product/service;
- analysis of strategy in social networks;
- determination of parity points and points of differentiation;
Identify tactics that can be adopted and those that should be avoided.

4. SWOT analysis.

5. Development of the Account Development Strategy:
- definition of the purpose of promoting the account (sales, brand development, etc.);
- development of posts headings;
- creation of visual design of the account;

Creating a selling description for an account with a unique trading offer;
- preparation of a content plan (for a month);
- selection of target hashtags, creation of navigation hashtags on the account;
- Creating a list of geopoints for promotion;
- definition of communication style with the audience, writing scripts for communication with customers on the network;
- ways to stimulate subscribers (competitions, raffles, etc.).

6. Promotion of an account by direct contact with the target audience (personal touch).
Set up targeted advertising, organize cooperation with bloggers, opinion leaders, target communities.

7. Weekly writing and posting.

8. Reporting (if necessary).