Descripción del proyecto
Advertising of the building - four cottage sections under one roof in the regional center.
You need to show respectability, convenient location, increased comfort (spacious).
Marketing concept of the object:
1. Consumers are a family with children, age 30-60 years, income more than 100 thousand rubles per month per family (small and medium-sized businesses, mid-level officials – heads of departments, inspections, heads of MUPs, etc.). D., middle management in large business companies or their branches – Gas, oil and energy monopolists, Pipe Plant, MTS, Beeline, Rosgosstrakh, etc.)
The need is to improve the quality of life by moving from an apartment to a cottage or townhouse, as in a more spacious housing with a land plot. For this purpose, sell the apartment and add savings or use current income for installments or mortgages.
2. Products – Cottages are locked into a club house of 4 block sections. The area of one cottage block is 200 m2 plus 80 m2 of roof and possibly a basement. Each block has 3 to 9 acres of land. Luxury architecture, beautiful and high-quality finishing of facades, chic layouts - huge rooms with panoramic windows and access to the view roof (view of the forest), spacious halls, corridors, dressing rooms and bathrooms, a fireplace and a separate exit to your own yard.
3. Price – the price is in the price range between expensive large apartments in the city (from 4.5 million). Rube) and cottages in the city (from 10 million Rube:
The message:
We offer a cottage section in the club house "Lesnoy" with a total area of 200m2+80m2 roof + basement with a land plot from 3 to 9 acres in the Zavolzhsky district of Kostroma.
The main advantages of future owners:
1. Convenient – Unique location in a small cottage village of the Zavolzhsky district on the border of Panovo is the perfect combination of urban comfort with countryside privacy.
2. Comfortable – each owner has a land plot from 3 to 9 acres, which overlooks the park area, designed for walking and playing sports in the fresh air. The house itself has comfortable layouts - huge rooms with panoramic windows and access to the view roof (view of the forest), spacious halls, corridors, dressing rooms and bathrooms, a fireplace and a separate exit to your own yard.
3. Prestige – Luxury architecture, rich and high-quality finishing of facades, a large area of the house and an exclusive location are undoubtedly signs of success of the owner of such housing.
The video must be animated and voiced for a duration of 15 seconds.
Offer the scenario yourself, taking into account the impact on the target audience. It should be noted that the decision to buy real estate is often made by a woman, so you need to take into account the emotional component in advertising, using words such as "spacious, light, comfortable, comfortable, brilliant, etc."
You need to show respectability, convenient location, increased comfort (spacious).
Marketing concept of the object:
1. Consumers are a family with children, age 30-60 years, income more than 100 thousand rubles per month per family (small and medium-sized businesses, mid-level officials – heads of departments, inspections, heads of MUPs, etc.). D., middle management in large business companies or their branches – Gas, oil and energy monopolists, Pipe Plant, MTS, Beeline, Rosgosstrakh, etc.)
The need is to improve the quality of life by moving from an apartment to a cottage or townhouse, as in a more spacious housing with a land plot. For this purpose, sell the apartment and add savings or use current income for installments or mortgages.
2. Products – Cottages are locked into a club house of 4 block sections. The area of one cottage block is 200 m2 plus 80 m2 of roof and possibly a basement. Each block has 3 to 9 acres of land. Luxury architecture, beautiful and high-quality finishing of facades, chic layouts - huge rooms with panoramic windows and access to the view roof (view of the forest), spacious halls, corridors, dressing rooms and bathrooms, a fireplace and a separate exit to your own yard.
3. Price – the price is in the price range between expensive large apartments in the city (from 4.5 million). Rube) and cottages in the city (from 10 million Rube:
The message:
We offer a cottage section in the club house "Lesnoy" with a total area of 200m2+80m2 roof + basement with a land plot from 3 to 9 acres in the Zavolzhsky district of Kostroma.
The main advantages of future owners:
1. Convenient – Unique location in a small cottage village of the Zavolzhsky district on the border of Panovo is the perfect combination of urban comfort with countryside privacy.
2. Comfortable – each owner has a land plot from 3 to 9 acres, which overlooks the park area, designed for walking and playing sports in the fresh air. The house itself has comfortable layouts - huge rooms with panoramic windows and access to the view roof (view of the forest), spacious halls, corridors, dressing rooms and bathrooms, a fireplace and a separate exit to your own yard.
3. Prestige – Luxury architecture, rich and high-quality finishing of facades, a large area of the house and an exclusive location are undoubtedly signs of success of the owner of such housing.
The video must be animated and voiced for a duration of 15 seconds.
Offer the scenario yourself, taking into account the impact on the target audience. It should be noted that the decision to buy real estate is often made by a woman, so you need to take into account the emotional component in advertising, using words such as "spacious, light, comfortable, comfortable, brilliant, etc."
Diseño y multimedia Transferencia bancaria
