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Project title: Create a name for a bakery-pastry chain
Type of cooperation: One-time project
Section: Advertising and marketing
Prepayment: without prepayment
Payment methods: Cash, Bank transfer
Acceptance of requests: from 2020-01-11 until 2020-01-16
Type of cooperation: One-time project
Section: Advertising and marketing
Prepayment: without prepayment
Payment methods: Cash, Bank transfer
Acceptance of requests: from 2020-01-11 until 2020-01-16
Project description:
Remote work on the Internet. It is necessary to come up with a name for a network of bakeries, a word or phrase should be protective.
Development of naming based on the approved brand positioning. It should be borne in mind that the brand should unite (be successful) for a network of bakeries - confectionery. In the future, we plan to use the name to brand the product itself.
Important! When developing the name, and later the logo, take into account the key positioning decisions – to convey to Consumers the advantages and values of the brand through the theme of bread and bakery (despite the high percentage of confectionery and a relatively low number in the bread range – we plan to build on the theme of bakery, bread, bread traditions). This does not mean that the name should necessarily be traditionally and directly associated with the mill, flour and baker, but should be modern, stylish, original, support the theme of bread or not contradict the theme of the bread.
One of the variants of the name should give the opportunity to personalize the brand, use the character on which to build memorability and legend. The example is https://antitetico.com/myportfolio/la-piadineria. I'll give you a comment.
The result of the stage is at least 3 variants of the product name, which are “inscribed” in the general decision on brand positioning, approve one of them for implementation.
Positioning :
All products of only high quality (definitely tasty, beautiful, reliable) at affordable price.
The consumer (priority) is the middle class, including those who are “suffering” in the crisis and need quality products at an affordable price.
Our advantage (by which we attract consumers):
Fresh (oven in the hall, smell warm, uniquely fresh and often warm products), including. Longer shelf life
• Delicious (only the best technological solutions and recipes, including: High taste due to freshness)
• New external design of the product (often as in Europe, traditional tastes in a modern presentation) and interior (stylish, cozy, understandable) + Fiches in the interior and assortment.
• Comfortable and comfortable (from sales and service to product format)
Price positioning is the middle price segment (definitely available for the selected target audience).
Brand values:
• Delicious (freshness and pleasure, as in Europe), emotion - love, family, travel, happiness
Trust in the bakery (we are the best) and WE are OURS (local, live and work here and for you), emotion is reliable, traditions (submitted creatively), family, Russia
• comfortable, COMFORT (pulling to return – packaging, pre-order, cutting, etc.), emotion – cozy, while cool, stylish.
Remote work on the Internet. It is necessary to come up with a name for a network of bakeries, a word or phrase should be protective.
Development of naming based on the approved brand positioning. It should be borne in mind that the brand should unite (be successful) for a network of bakeries - confectionery. In the future, we plan to use the name to brand the product itself.
Important! When developing the name, and later the logo, take into account the key positioning decisions – to convey to Consumers the advantages and values of the brand through the theme of bread and bakery (despite the high percentage of confectionery and a relatively low number in the bread range – we plan to build on the theme of bakery, bread, bread traditions). This does not mean that the name should necessarily be traditionally and directly associated with the mill, flour and baker, but should be modern, stylish, original, support the theme of bread or not contradict the theme of the bread.
One of the variants of the name should give the opportunity to personalize the brand, use the character on which to build memorability and legend. The example is https://antitetico.com/myportfolio/la-piadineria. I'll give you a comment.
The result of the stage is at least 3 variants of the product name, which are “inscribed” in the general decision on brand positioning, approve one of them for implementation.
Positioning :
All products of only high quality (definitely tasty, beautiful, reliable) at affordable price.
The consumer (priority) is the middle class, including those who are “suffering” in the crisis and need quality products at an affordable price.
Our advantage (by which we attract consumers):
Fresh (oven in the hall, smell warm, uniquely fresh and often warm products), including. Longer shelf life
• Delicious (only the best technological solutions and recipes, including: High taste due to freshness)
• New external design of the product (often as in Europe, traditional tastes in a modern presentation) and interior (stylish, cozy, understandable) + Fiches in the interior and assortment.
• Comfortable and comfortable (from sales and service to product format)
Price positioning is the middle price segment (definitely available for the selected target audience).
Brand values:
• Delicious (freshness and pleasure, as in Europe), emotion - love, family, travel, happiness
Trust in the bakery (we are the best) and WE are OURS (local, live and work here and for you), emotion is reliable, traditions (submitted creatively), family, Russia
• comfortable, COMFORT (pulling to return – packaging, pre-order, cutting, etc.), emotion – cozy, while cool, stylish.
