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Project title: Development of a financial model of a loyalty bonus program
Type of cooperation: Periodic employment
Section: Education and consulting
Prepayment: without prepayment
Payment methods: Cash, Bank transfer, Electronic money
Acceptance of requests: from 2020-01-04 until 2020-01-11
Type of cooperation: Periodic employment
Section: Education and consulting
Prepayment: without prepayment
Payment methods: Cash, Bank transfer, Electronic money
Acceptance of requests: from 2020-01-04 until 2020-01-11
Project description:
It is necessary to develop a financial model (business case) for the bonus program of loyalty of the consumer brand. Points are awarded for purchases (% of the amount) and for additional activities with the brand (like in social networks, brought a friend and others) (fix). Score of points, depending on the action).
- three distribution channels (its own eshop, its own offline retail and partner offline retail).
Three target audiences whose behavior needs to be changed.
- the main types of activations: customer acquisition, customer retention, growth of the average purchase frequency.
The main indicators should be predicted:
- number of customers of participants (persons)
- number of active customers, taking into account outflow (percentage)
- outflow of customers (percentage)
- Average check
- Number of pieces in the order
- number of categories in the order
- turnover (ruble)
- number of orders (arts.
Customer lifetime value by customer segment (see below). Higher?
- dynamics of accumulation and combustion of points
- forecast of program expenditures (support, remuneration, etc.)
... for 12 months monthly and for 3 years without breakdown by month. For all parameters that are affected by activations of the loyalty program, dynamics is needed (i.e., dynamics are required). How much do they improve with loyalty program activations?
Final result: financial model (exel with "live" formulas) + a detailed description of the approach and logic of calculation (text in the word).
A few important concluding points:
1. You need examples. If not a live model in Excel, then pictures with screenshots from which you could understand your approach to calculation.
- I'm sure.
2. Post-payment 30 days, guys. I can write a warranty on behalf of the company, a receipt on my behalf, make a photo of my kidney as a deposit, but the client does not pay until 30 days and we can not.
3. Before starting work, we will sign an NDA (Non-Disclosure Agreement) with you.
4. If you can make a document in English +10 in karma at once and a small bonus from me. But it should be financial English, if you don't own it, you better not.
It is necessary to develop a financial model (business case) for the bonus program of loyalty of the consumer brand. Points are awarded for purchases (% of the amount) and for additional activities with the brand (like in social networks, brought a friend and others) (fix). Score of points, depending on the action).
- three distribution channels (its own eshop, its own offline retail and partner offline retail).
Three target audiences whose behavior needs to be changed.
- the main types of activations: customer acquisition, customer retention, growth of the average purchase frequency.
The main indicators should be predicted:
- number of customers of participants (persons)
- number of active customers, taking into account outflow (percentage)
- outflow of customers (percentage)
- Average check
- Number of pieces in the order
- number of categories in the order
- turnover (ruble)
- number of orders (arts.
Customer lifetime value by customer segment (see below). Higher?
- dynamics of accumulation and combustion of points
- forecast of program expenditures (support, remuneration, etc.)
... for 12 months monthly and for 3 years without breakdown by month. For all parameters that are affected by activations of the loyalty program, dynamics is needed (i.e., dynamics are required). How much do they improve with loyalty program activations?
Final result: financial model (exel with "live" formulas) + a detailed description of the approach and logic of calculation (text in the word).
A few important concluding points:
1. You need examples. If not a live model in Excel, then pictures with screenshots from which you could understand your approach to calculation.
- I'm sure.
2. Post-payment 30 days, guys. I can write a warranty on behalf of the company, a receipt on my behalf, make a photo of my kidney as a deposit, but the client does not pay until 30 days and we can not.
3. Before starting work, we will sign an NDA (Non-Disclosure Agreement) with you.
4. If you can make a document in English +10 in karma at once and a small bonus from me. But it should be financial English, if you don't own it, you better not.
