Creation and promotion of the catalog site

Project description:
Good afternoon!
Website development services are required. I am interested in the cost and conditions of work on the creation and promotion of a new site-catalogue (up to 500 pages).
At the moment we have a working site Text hidden, but promotion in the TOP by keywords by specialists now leaves much to be desired.
On the one hand, we are not ready to take much risks and give our main site to new SEO, but we also do not intend to wait for the “sea of weather”.
Now we have the idea of creating a new site on the same topic, with a new name, a new phone and address.
Domain purchased: Text hidden
The site is not selected, we need proposals for its creation. We are considering the WordPress engine, but we are ready to consider other options.
We have a content manager in the state, adding collections and texts to pages, without optimization.

We're interested in:
Cost of promotion for the following key requests:
1. Carpet tile
2. Modular carpet
3. Commercial linoleum
4. Office carpet
5. Hotel Carpet
6. Etc.
The time and cost of the new resource in the TOP Yandex?
Working conditions?

Some of the technical requirements for this project:
Because we are targeting our competitors, we have taken a few sites to analyze and understand the final result.
We analyzed Text hidden.
Their priority in search engines is provided by:
- catalogue structure
- group of goods (section)
- subgroup of goods (subsection)
- goods (brand collection).
The structure, even if it includes a huge number of items and a complex system of its relationships, should be presented on the site simply and visually concise + without overloading with unnecessary information.

For example, Opus Contract catalog is implemented according to the classic tree scheme, which does not contain unnecessary data. Such organization of placement of goods is approved by search engines;
- functionality of selection of a specific product (filters by properties and parameters);
presence in the regions (sales offices, telephones);

SmartCompanies have chosen the way of positioning goods by industry. For example, not “commercial linoleum” – “commercial laminate” industry, where to apply, and “for theaters and exhibition halls” – “commercial laminate”. They may lose some of the traffic associated with general queries and wording, but they also work well with those who formulate their queries accurately.

Opus Contract has a good functionality - selection by parameters. I am sure it could be very helpful to users if it was well done.

Here is an example of a well-organized selection by parameters: Text hidden

The conditions for creating a site: to make an elementary site and gradually develop it is strategically wrong. The site is indexed immediately, in the first few months. And all further improvements can be indexed by search engines after a few months. As a result, the project will be delayed for many months (even more than a year in fact) with a difficult to predict result.


On the strategy as a whole:
1. We plan that the site will be strictly taking into account its further promotion and the site should be initially with a well-developed catalog and, if necessary, a filter for goods.
Perhaps some properties and parameters are not important to most customers, and you need to make a simple filter only for the most significant parameters and focus on consulting with managers. If you need a filter, what do you think?
2. The content of the catalog will be done by our specialist (content manager) with your support, am I thinking right?
3. After filling, promote it in search engines. Or do we start filling it after creation, since the volume of the product is large, and in parallel we launch promotion for common key requests?

I look forward to your suggestions and the cost of creating a website and its further promotion!


oleleg