Владислав
Contextual advertising
Setup of contextual advertising in Yandex Direct. Services of a specialist for setting up advertising campaigns in Yandex Direct.
The following will be added to each campaign:
- 3-4 ad variations (the most interesting offer for the main campaigns)
- only "conversion" queries (those queries entered by the most interested buyers)
- utm tags (for understanding which campaigns, ads, queries and placements bring in clients)
- quick links, business card and callouts (for greater ad informativeness)
- ads will stand out advantageously against competitors
✓ Creation of Yandex accounts (Mail, Direct, Metrica) + Google Analytics, Google Tag Manager (for connecting additional services to the site)
✓ Connecting the Metrica and Analytics counter via Google Tag Manager (for more convenient use of counters)
✓ Setting up goals and audience segments in Metrica (needed for Retargeting and tracking Leads)
✓ Setting up audience selection conditions (needed for Retargeting)
✓ Setting up and launching a test campaign in YAN - Yandex Advertising Network (for getting cheap clicks from the target audience)
Setting up and launching a Retargeting campaign on Search and YAN (Returning a visitor who did not leave a lead on the site for a lower price)
✓ Compilation of a semantic core (breakdown of queries by topic + negative keywords)
✓ Setting up campaigns on YAN (text-and-graphic ads, banners for PC and mobile)
✓ Setting up campaigns on Search (impressions in Premium Placement in positions 1-3)
✓ Setting up campaigns for Retargeting on Search and YAN (Returning a visitor who did not leave a lead on the site for a lower price)
Launching campaigns
✓ A change log and a work schedule for campaigns are maintained
✓ Analytics (More than 15 reports) Recommendations Optimization
✓ Isolating conversion queries into separate campaigns for more precise advertising.
✓ Training of your employee
The following will be added to each campaign:
- 3-4 ad variations (the most interesting offer for the main campaigns)
- only "conversion" queries (those queries entered by the most interested buyers)
- utm tags (for understanding which campaigns, ads, queries and placements bring in clients)
- quick links, business card and callouts (for greater ad informativeness)
- ads will stand out advantageously against competitors
✓ Creation of Yandex accounts (Mail, Direct, Metrica) + Google Analytics, Google Tag Manager (for connecting additional services to the site)
✓ Connecting the Metrica and Analytics counter via Google Tag Manager (for more convenient use of counters)
✓ Setting up goals and audience segments in Metrica (needed for Retargeting and tracking Leads)
✓ Setting up audience selection conditions (needed for Retargeting)
✓ Setting up and launching a test campaign in YAN - Yandex Advertising Network (for getting cheap clicks from the target audience)
Setting up and launching a Retargeting campaign on Search and YAN (Returning a visitor who did not leave a lead on the site for a lower price)
✓ Compilation of a semantic core (breakdown of queries by topic + negative keywords)
✓ Setting up campaigns on YAN (text-and-graphic ads, banners for PC and mobile)
✓ Setting up campaigns on Search (impressions in Premium Placement in positions 1-3)
✓ Setting up campaigns for Retargeting on Search and YAN (Returning a visitor who did not leave a lead on the site for a lower price)
Launching campaigns
✓ A change log and a work schedule for campaigns are maintained
✓ Analytics (More than 15 reports) Recommendations Optimization
✓ Isolating conversion queries into separate campaigns for more precise advertising.
✓ Training of your employee
Freelancer contacts:
E-mail: Show e-mail
Phone: Show phone
Skype: Show Skype
