Алексей
Director, Yandex. Direction
Title: CPA project "Wireless headphones"
Section: Advertising / Marketing / SEO, Contextual advertising
Section: Advertising / Marketing / SEO, Contextual advertising
Work description:
A selection of key phrases was carried out, negative keywords were thoroughly worked out, and ads were created on the principle of "1 keyword - 1 ad".
The right ad campaign strategy was chosen.
Analysis was conducted, and non-performing and/or budget-wasting keywords were removed.
A selection of key phrases was carried out, negative keywords were thoroughly worked out, and ads were created on the principle of "1 keyword - 1 ad".
The right ad campaign strategy was chosen.
Analysis was conducted, and non-performing and/or budget-wasting keywords were removed.
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