Profile of Freelancer Андрея

About me:
Andrey is 39. I've gained experience:
Targetologist, seo-specialist, contextologist, director. I'm looking for work online, remotely.
From January to September 2023 he worked as a director at the agency Tekama.ru and led advertising companies in Yandex Direct. He worked as a targetologist and manager for advertising and promotion of LC on wb from January to July 2023. Brand sulu women's clothing - external advertising through Yandex Direct and Vkontakte Target, Telegram, internal rk on the search for VB.

Experience in advertising:
7 years of context in Google Adwords and Yandex Direct in Instagram, 1 year of targeting in Vkontakte and May targeting and telegram, classmates and 1 year of internal rk wildberriss, ozon.
I create banners in photoshop and corel draw and program landing pages in html and java script. Lew external traffic on wildberries and ozon cards

My skills:
I can work with the service of the Bablo Button and orchestra.ru and lead a rk on Wildberries.  I put external traffic on the card and raise positions in the issuance of VB on the search using rk Yandex Direct on the search and targeting in the RSL, targeting Vkontakte. In the direct setting of auto strategies with payment for conversions and create goals in Yandex metrics and create segmets in the Yandex audience.  I create substrate sites on html to filter traffic from target to card. Filter cold customers from hot ones. I create VK pixels and write events using java script to record conversions. I collect Yandex Audiences and set a target on them - I organize a flow of hot customers in a short time. Collect the ID of interested users and create a customer base for mailing, cashback and distribution - for quick promotion of a new card and a quick set of reviews at the start
I conduct advertising campaigns: contextual advertising in Yandex.Direct and led in Google.Adwords, and targeted with MyTarget advertising, instagram.  I can build from scratch and set up a rk. I draw conclusions about the effectiveness of RC, building hypotheses. I test creatives, select minus phrases, optimize content, make catchy headlines, know how to rationally spend the advertising budget. I know how to calculate metrics: ROI, ROMI, DDR,
Choose CA.


Calculation of efficiency of rk: dr roi romi. I track the cost of conversion, lead, qualified lead, % of failures, % of conversion, sRA, PM, cpo

Optimization of rk search:
Low-key and irrelevant keys, disabling ads without conversion,
Less phrases, test of creatives, sorting and distribution of keys by groups, AB tests, adjusting bets on segments, selection of keys of competitors, increase rates on conversion and commercial keys,

Optimization of the RFB:
Minusing sites with refuse or expensive traffic, ip addresses, test of creatives and visuals, videos, content, UTP, offers, bundles, splitting into segments, creating new segments, AB tests, adjusting bets on segments, retargeting, geolocal targeting, selection of non-obvious and near-target keys, search for CA

I'm using the functionality.
Yandex metrics - analysis of metrics, direct sections - statistics, word stat - key selection, keys.so - competitor analysis, key collector - key selection and parsing word stat, click ru - media planning, bukvarix.com - collection of semantics and keys, coolakov.ru - clustering of queries, Roistat - end-to-end analytics, Adobe photoshop and corel draw - creation of banners and visuals, designers for landings, java script, html, lead form, analysis of semantics and keys, Roistat - crifikts - protection from demand, clicks - crifiktva .

I set up in the direct in groups: by interests, by behavior, by keys, by auto-target.  I am adjusting bets on the CA segments that I create in the audience segments. Rk with OKL and OZK. In russia segment all keys by groups and ads and creatives on the topic of groups. Identify visuals and creatives with high conversion rates and percentages.

MK by interests, keys, auto-target. Rk from OZK.

I use operators to search for fixed phrases. Rk with OKL.  Add a minus phrase. I set the bets manually for each phrase to get into the special placement. . Configure the conversion goals in the metric: payment, Java script event - successful submission of the form, visit the thank you page, download the file. 

My achievements:
I work with advertising budgets of 400 000R. I've never leaked a budget for rk. I am able to spend my advertising budget efficiently.
Courses were held in 2023: small Viacheslav "camp about advertising", Leo Shevchenko "top seller on wildberries", Constantin hunchbacks "monsters of marketing", Elena Minshinina - "marketer" - "Vladimir Friedman" Manager of the marketplace ", Astrokov PROBERRIES" in TOP on wildberries wild ", Dmitry Tolstokulakov "s;sellers & managers;