Profile of Freelancer Ивана

About me:
I am a contextual advertising specialist with about 3 years of experience in an advertising agency, I had a constant practice in conducting and optimizing advertising campaigns, oversaw more than 60 projects, my work consisted of:
- Creation and maintenance of advertising campaigns in Yandex Direct and Google Adwords: Search campaigns, RSL, CMS, retargeting, remarketing, dynamic ads, ICD, segments of Yandex Audience - databases, hyperlocal targeting, Look-Alike, advertising of mobile applications;
Traffic analysts using Yandex Metrics, Google Analytics, Marilyn, Comagic, Callibri and SmartCallBack, including analytics settings;
- Automation systems: R-broker, Marilyn, and eLama;
- Analysis of site usability and making recommendations for improving the conversion of the site.
Key skills in working with clients:

- Work with the client of the goals of advertising campaigns, UTP, coordination of target semantics and advertising materials: text ads, links to landing pages, displayed link, quick links and their descriptions, clarifications, business card;

- Configure the analytics systems of Yandex Metrics, Google Analytics and Google Tag Manager.

- Configuring the systems of calltrecting and automation of advertising campaigns: Comagic, Callibri, SmartCallBack, R-broker, Marilyn - IMPORTANT, it is necessary to optimize advertising campaigns by conversions (leads).

- Reducing the cost of clicking;

Maintaining a relatively high level of CTR;

Constant optimization of campaigns to reduce untargeted traffic and, accordingly, increase quality: minus phrases and advertising platforms, rate adjustments, individual betting on conversion key queries, etc.

Increase the number of leads (CPA, CPO, CPI) and reduce their cost;

- Proposal for project optimization: recommendations for improving the sales properties of the site, reallocation of funds for more cost-effective advertising campaigns, a proposal to improve the UTP, discounts and temporary promotions.