项目描述
The name and spelling of the agency.
Brand:
• in Russian: Agency of target marketing "July".
• English: July-Group
Aims and objectives of the Agency
The agency was established in July 2008 to solve the problems of retail chains, manufacturers and financial institutions in the field of loyalty marketing, CRM, as well as partner programs of consumer loyalty.
The result of the agency’s work is consulting services in terms of developing marketing concepts, strategies, business plans of consumer loyalty programs, as well as expert support and project management of work on the preparation, launch, and support of consumer loyalty programs in the B2C sector.
Audience
Level in client companies: senior management and management personnel of client companies: directors, direction managers.
The role and purpose of the website of the agency "July"
Business card site.
Concisely, in a simple and accessible form, the site provides visitors with information about:
• Brand of the agency;
• Basic competences;
• Expertise and relevant expertise of experts;
• Project experience of the agency;
• Contact information.
Target audience of the site
The target audience of the site is wider than the target audience of the agency, includes:
1. CA agency;
2. Marketers who are interested in and engaged in customer loyalty issues;
3. specialists interested in the experience of the agency experts;
4. Specialists interested in the work of the agency.
Website requirements
The main content blocks of the site
• Agency mission
• News
• Implementation of agency projects
• Agency experts
• Background and contact information
• Feedback
• Case-study
Technical requirements for the site
The site should be unmistakably opened in all major popular browsers.
The site should have a mobile version for the possibility of comfortable reading from mobile devices. The mobile version of the site should open unmistakably in the main popular browsers of mobile devices.
The site should be able to develop without or with minimal (guarantee, i.e., the minimum). Free) developer participation.
To edit the content of the site should be possible on the basis of the cloud program CMS (content management system).
Requirements for website design
The main properties of the design solution:
• Simplicity and conciseness, that is,
• Limited use of colors
• Symbolism of elements, without their deep detail
• Easy friendliness, closer to user-friendly than fun
• lack of pathos
If fun, then light, without focusing on humor
ease
• without heavy and heavy constructions;
• Corporate colors: White, orange, gray.
• Basic background: white.
Performance requirements
Procedure and time frame
1. Works are accepted according to the work plan submitted by the contractor, taking into account and the terms adopted in it.
2. The duration of the project as a whole is 3 months:
A. the duration of work on the development and creation of the main site, including design work -2 months;
B. The duration of work on the creation and development of the mobile version of the main site is 1 month.
3. Separate the work on the creation of the main site and the mobile version into two separate sequential stages.
Requirements for a proposal
1. In the proposal to submit a work plan with an estimate of the time frame, taking into account the framework set out in this brief.
2. Estimate the cost of work
A. taking into account the work on the development and creation of a mobile version of the main site;
B. without taking into account the work on the development and creation of a mobile version of the main site.
3. Requirements for the offer for payment of works: advance payment of not more than 30% of the cost of works, closing the payment after the delivery of at least 30% of the cost of works.
Brand:
• in Russian: Agency of target marketing "July".
• English: July-Group
Aims and objectives of the Agency
The agency was established in July 2008 to solve the problems of retail chains, manufacturers and financial institutions in the field of loyalty marketing, CRM, as well as partner programs of consumer loyalty.
The result of the agency’s work is consulting services in terms of developing marketing concepts, strategies, business plans of consumer loyalty programs, as well as expert support and project management of work on the preparation, launch, and support of consumer loyalty programs in the B2C sector.
Audience
Level in client companies: senior management and management personnel of client companies: directors, direction managers.
The role and purpose of the website of the agency "July"
Business card site.
Concisely, in a simple and accessible form, the site provides visitors with information about:
• Brand of the agency;
• Basic competences;
• Expertise and relevant expertise of experts;
• Project experience of the agency;
• Contact information.
Target audience of the site
The target audience of the site is wider than the target audience of the agency, includes:
1. CA agency;
2. Marketers who are interested in and engaged in customer loyalty issues;
3. specialists interested in the experience of the agency experts;
4. Specialists interested in the work of the agency.
Website requirements
The main content blocks of the site
• Agency mission
• News
• Implementation of agency projects
• Agency experts
• Background and contact information
• Feedback
• Case-study
Technical requirements for the site
The site should be unmistakably opened in all major popular browsers.
The site should have a mobile version for the possibility of comfortable reading from mobile devices. The mobile version of the site should open unmistakably in the main popular browsers of mobile devices.
The site should be able to develop without or with minimal (guarantee, i.e., the minimum). Free) developer participation.
To edit the content of the site should be possible on the basis of the cloud program CMS (content management system).
Requirements for website design
The main properties of the design solution:
• Simplicity and conciseness, that is,
• Limited use of colors
• Symbolism of elements, without their deep detail
• Easy friendliness, closer to user-friendly than fun
• lack of pathos
If fun, then light, without focusing on humor
ease
• without heavy and heavy constructions;
• Corporate colors: White, orange, gray.
• Basic background: white.
Performance requirements
Procedure and time frame
1. Works are accepted according to the work plan submitted by the contractor, taking into account and the terms adopted in it.
2. The duration of the project as a whole is 3 months:
A. the duration of work on the development and creation of the main site, including design work -2 months;
B. The duration of work on the creation and development of the mobile version of the main site is 1 month.
3. Separate the work on the creation of the main site and the mobile version into two separate sequential stages.
Requirements for a proposal
1. In the proposal to submit a work plan with an estimate of the time frame, taking into account the framework set out in this brief.
2. Estimate the cost of work
A. taking into account the work on the development and creation of a mobile version of the main site;
B. without taking into account the work on the development and creation of a mobile version of the main site.
3. Requirements for the offer for payment of works: advance payment of not more than 30% of the cost of works, closing the payment after the delivery of at least 30% of the cost of works.
