Search engine promotion for a medical clinic website

We are looking for full-scale search engine optimization for the website of a multi-profile medical clinic. Our goal is to bring service pages, doctor profiles and treatment directions to the top of local search and to attract real patients rather than random traffic. The first step is collecting and structuring the niche semantics: diagnostics, specialist appointments, laboratory tests, procedures and check-up programs. We need well-planned landing pages for each group of queries, with a clear structure, prices, indications and a strong call to book an appointment. Reputation management matters just as much: reviews on maps and directories, thoughtful replies to complaints, consistent contact details and accurate medical information without doubtful promises. On the technical side we expect an audit of loading speed, mobile layout, structured data for the organization and its services, and cleanup of duplicates and broken links. The target for the month is a measurable growth in the number of enquiries through booking forms and calls, not only ranking positions. We ask for transparent reporting: visibility dynamics, a query map, conversions, a list of completed work and a plan for the next period. All patient-facing materials must be correct, verified and compliant with the rules for advertising medical services. We can provide access to analytics, webmaster tools and the booking system, and review the texts with our doctors.